Shortlisted 2020Travel and Tourism BrandEmiratesEntered by:BBC StoryWorksCredits:HAVASCaptains Of AfricaThe Challenge Despite the rise of the middle class, air travel in Africa remains something of a niche market, seen by many Africans as not offering good value for money. Emirates wanted to change this perception, by reaching the BBC's aspirational African audience and showcasing the Emirates [...]
World Media Group