Shortlisted 2019Brand and Media Owner Partnership BrandThe Codenhagen ChallengeEntered by:Greater CopenhagenCredits:RFRSH Entertainment, BLAST Pro SeriesThe Codenhagen ChallengeThe Challenge Globally, competition is strong among cities and business regions to increase growth, investments and attract international talent. At Copenhagen Capacity, we are working to win this competition, challenged by the fact that other North European cities have [...]
Shortlisted 2019Lifestyle, Luxury and Fashion BrandRolls Royce CullinanEntered by:Fox Networks GroupCredits:Centigrade – Agency National Geographic Brand PartnersThe Final Challenge – CullinanThe Challenge About to unveil it's first SUV, Rolls-Royce faced a new challenge, to prove itself as a highly capable luxury off-road motor car, worthy of their promise to deliver an 'Effortless, Everywhere' experience to their [...]
ShortlistedTechnology & Telecommunications BrandSamsungEntered by:WP BrandStudio, The Washington PostCredits:Starcom, OgilvyNext Mobile EconomyThe Challenge Samsung recognizes that in this world of advanced mobile technology, businesses are either the disruptor or the disrupted. Their 2018 campaign objective was to establish Samsung as the enabler of the what they call the "Next Mobile Economy," which empowers businesses to [...]
Shortlisted 2019Lifestyle, Luxury and Fashion BrandPomellatoEntered by:T Brand Studio, The New York TimesCredits:Pomellato: Looking Back, Striding ForwardThe Challenge The Italian jewelry brand Pomellato partnered with T Brand Studio, the branded content team at The New York Times, seeking to raise awareness of the Pomellato brand and create content to support its 2018 #PomellatoForWomen campaign to [...]
Shortlisted 2019Lifestyle, Luxury and Fashion BrandGemfieldsEntered by:LuxHub, Havas Media InternationalCredits:Adam & EveGemfields: Show Your True ColoursThe Challenge Gemfields is an emerald and ruby sourcing company on a mission to become the global leader in precious coloured gemstones – a position which is currently unoccupied. The coloured gemstones category and Gemfields suffer from extremely low awareness [...]
winner 2019Lifestyle, Luxury and Fashion BrandFormula 1Entered by:Wavemaker Client Solutions LondonCredits:Wieden+KennedyFormula 1: Unleashing the World’s Greatest Racing Spectacle on the PlanetThe Challenge With a decline in following and negative perceptions impacting both brand and business, 2018 was a seminal year for Formula 1. The brand mission to “unleash the greatest racing spectacle on the planet” [...]
Shortlisted 2019Lifestyle, Luxury and Fashion BrandArt Russe Saint-Émilion Grand CruEntered by:Bloomberg Media GroupCredits:The Art of CollaborationThe Challenge Private art foundation, Art Russe, wanted to drive brand awareness with a creative partnership that was able to convey a reverence for Russian heritage with the French philosophy of winemaking and the magic of Saint-Émilion. When Art Russe [...]
Shortlisted 2019Travel & Tourism BrandVisit the USAEntered by:Brand USACredits:MediaCom, Spotify, MustacheHear the Music, Experience the USAThe Challenge Global Barriers: Economical: A strong U.S. dollar makes it seem like other destinations are cheaper to visit. As a result, international visitors find the U.S. to be too expensive and cost prohibitive. Uncertainty around travel policies: Changes to [...]
Shortlisted 2019Travel & Tourism BrandVisit the USAEntered by:Brand USACredits:MacGillivary Freeman FilmsAmerica’s Musical JourneyThe Challenge 1. To illustrate the rich trailblazing musical history of America – in the full glory of its diverse genres and legends – on the giant screen in just 46 minutes 2. To showcase the diversity of the USA – people, places [...]
Shortlisted 2019Travel & Tourism BrandKorean AirEntered by:T Brand Studio, The New York TimesCredits:OgilvyPinpoint PrecisionThe Challenge Korean Air is the largest commercial airline in South Korea, servicing more than 120 destinations internationally. The aviation sector in the Asia-Pacific is highly competitive and one of the world’s biggest markets. In the region, Korean Air’s competitors include Singapore Airlines, Cathay [...]