Shortlisted 2016Financial Services BrandVISALead AgencyOMD CHINARENTAL BIKEThe Challenge As Visa was not top of mind for Chinese Visa card holders, we needed to directly make Visa noticed in China, especially amongst outbound travelers, to increase overseas transactions. Visa faced intense competition from Chinese payment method, UnionPay, when it came to transactions overseas. UnionPay dominated the market for [...]
Shortlisted 2016Financial Services BrandUBSLead AgencySTARCOM MEDIAVEST GROUPLIFE'S QUESTIONSThe Challenge In 2008 the Global Crisis changed banking forever and UBS was hit hard. By 2015 it had been through a significant strategic transformation and confidence and respect was beginning to return to the business. UBS wanted to signal this transformation showing the world that it had changed. After [...]
Winner 2016Financial Services BrandHSBCLead AgencyMINDSHARE WORLDWIDETHE WORLD IS MY OYSTERThe Challenge The number of people moving abroad from their native country has grown from approximately 70 million in 1960 to over 230 million in 2013. It is predicted to grow at 2-3% per annum. As it stands, the 230 million expats around the world would form [...]
Shortlisted 2016Financial Services BrandDEUTSCHE BANKLead AgencyEI AGENCYCORPORATE TREASURY PROGRAMMEThe Challenge Deutsche Bank’s Global Transaction Banking (GTB) Team approached EI Agency in 2014 with a very specific challenge. DB’s Cash Management and Trade Finance Business within GTB (which targets group treasurers of the world’s largest companies) was marketing itself through industry trade shows, events, and trade media [...]
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