Winner 2019FINANCIAL SERVICES BrandDeutsche BankEntered by:EI AdvisoryCredits:The EconomistGlobal Treasury Leaders ProgrammeThe Challenge The traditional global media and events market targeting Group Treasurers & Heads of Treasury is mature and over crowded by sponsors. EI Advisory's client Deutsche Bank (DB) wanted to differentiate itself and create something unique for the most senior Group Treasurers. This community needed to: [...]
Shortlisted 2016Financial Services BrandDEUTSCHE BANKLead AgencyEI AGENCYCORPORATE TREASURY PROGRAMMEThe Challenge Deutsche Bank’s Global Transaction Banking (GTB) Team approached EI Agency in 2014 with a very specific challenge. DB’s Cash Management and Trade Finance Business within GTB (which targets group treasurers of the world’s largest companies) was marketing itself through industry trade shows, events, and trade media [...]