Shortlisted 2016Financial Services BrandUBSLead AgencySTARCOM MEDIAVEST GROUPLIFE'S QUESTIONSThe Challenge In 2008 the Global Crisis changed banking forever and UBS was hit hard. By 2015 it had been through a significant strategic transformation and confidence and respect was beginning to return to the business. UBS wanted to signal this transformation showing the world that it had changed. After [...]