Shortlisted 2016Financial Services BrandVISALead AgencyOMD CHINARENTAL BIKEThe Challenge As Visa was not top of mind for Chinese Visa card holders, we needed to directly make Visa noticed in China, especially amongst outbound travelers, to increase overseas transactions. Visa faced intense competition from Chinese payment method, UnionPay, when it came to transactions overseas. UnionPay dominated the market for [...]
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