Winner 2016Corporate Brand Promotion BrandEYLead AgencyEI AGENCYGLOBAL CFO COUNSELThe Challenge This assignment has 4 key drivers: How can EY demonstrate its specific presence with, and relevance to, elite CFOs from the world's largest corporations? How can EY enhance perception of itself as a thought leader providing specific insights to help CFOs address pressing business issues? How can [...]
Shortlisted 2016Financial Services BrandDEUTSCHE BANKLead AgencyEI AGENCYCORPORATE TREASURY PROGRAMMEThe Challenge Deutsche Bank’s Global Transaction Banking (GTB) Team approached EI Agency in 2014 with a very specific challenge. DB’s Cash Management and Trade Finance Business within GTB (which targets group treasurers of the world’s largest companies) was marketing itself through industry trade shows, events, and trade media [...]