Shortlisted 2016Financial Services BrandDEUTSCHE BANKLead AgencyEI AGENCYCORPORATE TREASURY PROGRAMMEThe Challenge Deutsche Bank’s Global Transaction Banking (GTB) Team approached EI Agency in 2014 with a very specific challenge. DB’s Cash Management and Trade Finance Business within GTB (which targets group treasurers of the world’s largest companies) was marketing itself through industry trade shows, events, and trade media [...]
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