T Brand Studio director Raquel Bubar’s content marketing dos and don’ts
December 8, 2016
Focus on the story, not the content tools, says Raquel Bubar, director of T Brand Studio International at The New York Times, and a head judge of the World Media...
Anuncian segunda edición de los World Media Awards
November 15, 2016
Lee masos organizadores de los premios que celebran la efectividad de la publicidad de contenidos en múltiples plataformas buscan extender la participación en América Latina. World Media Group anunció que...
Time Inc’s Rupert Turnbull: ‘We haven’t made it easy enough for advertisers’
November 14, 2016
Thought Leadership
Time Inc’s vice president EMEA Rupert Turnbull tells M&M Global why he believes brands are returning to a conversation about context. Content is everywhere; it is the buzzword at the...
World Media Awards to return for a second year
November 8, 2016
The World Media Awards (WMA), established by the World Media Group to celebrate the best in international content-driven advertising, is to return for a second year. Launched last year, the...
World Media Awards – for International Content-Driven Advertising – Launch for Second Year
November 8, 2016
London, Tuesday 8th November, 2016: The World Media Group has today announced that the World Media Awards (WMAs) will be back for a second year in 2017 following the success...

ConnectIreland wins Fdi and Economic Development Award
March 24, 2016
ConnectIreland are celebrating this week after they won the coveted Foreign Direct Investment and Economic Development category at the prestigious World Media Awards in London on Wednesday.

Making right connections
March 24, 2016
ConnectIreland, a jobs for Ireland programme dreamed up in the teeth of the recession, has been recognised by the World Media Awards, winning a gong alongside global brands like Lexus,...

How London & Partners’ ‘once-in-a-lifetime’ trip idea set the bar for tourism ads
March 24, 2016
The big success story from last night’s (16 March) inaugural World Media Awards was London & Partners’ ‘Official Guest of Honour’. The promotional body for the UK capital walked away...

Land Rover MENA wins overall automotive honour at World Media Awards
March 24, 2016
Dubai: Land Rover MENA was selected as the overall winner in the automotive category at the World Media Awards held last night in London. The luxury SUV manufacturer was honoured...

London & Partners Wins Top Prize at Inaugural World Media Awards 2016
March 24, 2016
The winners of the first annual World Media Awards were announced last night at an exclusive VIP event held at The Ham Yard Hotel in London. The World Media Awards,...

London & Partners scoops Grand Prix at inaugural World Media Awards
March 23, 2016
London & Partners, the promotional body for the UK capital, took the top prize at last night’s (16 march) inaugural World Media Awards. Senior figures from the international media industry...
The World Media Awards 2016 Shortlist
February 17, 2016
Awards
World Media Awards Automotive Brand Entry Title Leading Agency Bentley Championing Extraordinary Women PHD International Landrover My Land MEC MENA (credits to Wunderman MENA) Lexus Striking Angles ZenithOptimedia International Renault...
Four questions to answer before creating and distributing content
February 11, 2016
Top Tips
Content is the most elastic word currently in use across the industry. It is used with increased frequency but with an inverse sense of clarity regarding its definition. Alex Altman,...
3 key learnings from developing global content-driven marketing campaigns
February 3, 2016
Top Tips
So the deadline has passed and all of the entries are now in for the first World Media Awards. Thanks to all of you who have entered in our inaugural...
The lowdown on creating award-winning content campaigns
January 26, 2016
Top Tips
Content. It’s a small word for a massively important element of marketing that has been embraced by advertisers and publishers alike. Read the full article by Belinda Baker, outlining the...
Q&As with the World Media Awards’ Judges
January 10, 2016
Interview
The World Media Awards is incredibly privileged to have a panel of judges at the top of their game and from an enviable array of advertisers, agencies and media owners....
Deutsche Telekom’s Gerhard Louw: Go ‘one level deeper’ to succeed with international ads
December 17, 2015
Gerhard Louw, one of the client judges at the World Media Awards has been interviewed by M&M Global and outlines his tips for succeeding with international advertising campaigns. Over the...
Is content the advertiser’s attention-seeking saviour?
December 10, 2015
Thought Leadership
Attention is fast emerging as the most valuable marketing currency – if your consumers pay attention, then you are winning. Simple and obvious, but how to earn attention? Welcome a...
Why Content-Driven Advertising Needs Its Own Industry Awards
December 1, 2015
Thought Leadership
According to multiple studies including a report released early in 2015 by advertising insight firm ALF, ‘content’ was the area that most marketers expected to invest more in this year,...
The Economist’s Nicolas Sennegon: ‘We need a collective response to problems like viewability
November 20, 2015
Thought Leadership
International media has reached a crossroads, argues The Economist Group’s global managing director and chief revenue officer Nicolas Sennegon. Gone are the days of pushing print over broadcast channels, and...