Category: Latest thinking

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Interview with the 2022 Content & Innovation Award leader, Khaled Alshehhi, Executive Director of Marketing and Communication, UAE Government Media Office

September 20, 2022

Awards, Interview

Working for a government department, are there any restrictions you've come up against that limit what you can do with your content marketing campaigns? If so, how have you...

A showcase of the best campaigns entered into the World Media Awards

September 9, 2022

Awards, Key Takeouts

Brands including Accenture, Citi, De Beers, Forbes, Hyundai, Lombard Odier, Mærsk, Reuters, Samsung / Samsung Galaxy, Sony Pictures Entertainment, Visit Sweden and Volkswagen were amongst those receiving accolades for their...

Johnnie Walker strides past the competition at the 2022 World Media Awards

September 9, 2022

Awards

‘The Ones Who... Keep Walking’ campaign wins this year’s Grand Prix The 2022 World Media Awards Ceremony last night was shadowed by the sad news of the death of...

Sustainability, Collaboration and Data: Themes dominating this year’s WMA Shortlist

August 22, 2022

Awards

Although the World Media Awards are now in their seventh year, I never fail to be surprised by the increasing quality and creativity of the submissions every time we begin the shortlisting...

Khaled AlShehhi, Executive Director of Marketing and Communication for the UAE Gov Media Office wins the World Media Award for Content Leadership & Innovation

August 1, 2022

Awards, WMG News

London – 2nd August, 2022 – The World Media Group today announced that Khaled AlShehhi, Executive Director of Marketing and Communication for the UAE Government Media Office, is the winner...

The State of the (Dis) Union: Editors’ Perspective

July 21, 2022

Key Takeouts

After years of geo-political, social and economic unrest, it's time to take stock. But how do we rise above the discord to build a positive future? That's the question we...

World Media Awards 2022 Shortlist Announced

June 29, 2022

Awards, WMG News

Rising Star’ entries wow the judges as the quality of overall submissions increases London, Wednesday 29th June: The World Media Group has announced the shortlist for the 2022 World...

Nigel Robinson on his role as World Media Group Chair

June 9, 2022

Interview

Nigel Robinson, Global Account Director & Managing Partner at Mediacom, is the World Media Group’s new Non-Executive Chair. Picking up the mantle from Gordana Buccisano, Nigel supports our mission to...

Inaugural Inclusion & Trust in Media Survey 2022

June 7, 2022

Thought Leadership

The World Media Group (WMG) together with The Third Culture and the Brixton Finishing School would like you to participate in our first-ever industry survey on Inclusion & Trust on...

Are marketers doing enough to encourage sustainability? Belinda Barker

May 31, 2022

Thought Leadership

The desire to become a more purpose-driven business is one of the positive trends to emerge from the pandemic and brands are becoming increasingly more progressive in their outlook. Last...

Key Takeouts: Advertising Week: Purpose and Profit: What It Takes to Deliver Both

May 19, 2022

Key Takeouts

The World Media Group hosted a lively discussion at Advertising Week Europe yesterday around how Purpose can drive business transformation and profits. Duncan Chater, Managing Director, Europe at Bloomberg Media...

Join the World Media Group at Advertising Week Europe

May 16, 2022

Thought Leadership

After a two year hiatus because of the pandemic, Advertising Week Europe returns to London this week and the World Media Group and our members are delighted to be participating...

Marketing’s carbon footprint can’t be ignored

May 5, 2022

Key Takeouts

The World Media Group brought together brand leaders and industry experts last week to discuss the key challenges and opportunities around sustainability - and specifically, marketing's carbon footprint. Jemima Villanueva,...

Brand Advisory Board March 2022 – How to make your advertising more sustainable

March 24, 2022

Key Takeouts

The World Media Group’s Brand Advisory Board (BAB) met last week to discuss sustainability, and specifically, what steps brands can take to make their marketing more sustainable. The group, made...

Survey shows content-led marketing budgets expected to rise in 2022

March 1, 2022

Awards, Thought Leadership

82% of respondents choose to amplify content through trusted digital media channels  The World Media Group, a strategic alliance of the world’s leading media brands, today released its annual content...

Bumper episode of The Media Navigators podcast out now! Exploring Creative Content: Combining timely trends with tried and true tactics

February 22, 2022

Interview

Creative Content: Combining timely trends with tried-and-true tactics This month we have a bumper episode of the Media Navigators podcast with three media innovators talking about creativity in their respective...

The 2022 World Media Awards for International Content-Driven Advertising Now Open for Entry

January 18, 2022

Awards, WMG News

New ‘Rising Star’ Category Recognises Young Talent Making an Impact Today  London, Wednesday 19th January, 2022: The 2022 World Media Awards (WMAs) are open for entry today, offering ten categories...

What does 2022 hold for media and marketing? WMG members predict the trends that will shape the year ahead

January 12, 2022

Thought Leadership

What does 2022 hold for media and marketing? World Media Group members predict the trends that will shape the year ahead By Belinda Barker, Chief Executive, the World Media Group...

Shortlist revealed for The Media Leaders Awards 2022

January 11, 2022

WMG News

The shortlist for The Media Leaders Awards 2022 has been announced.  Duncan Chater, Head of Sales Europe, Bloomberg Media and WMG Director has been nominated for Media Leader of the...

WMG Chief Executive, Belinda Barker’s interview with Mediaspace

January 7, 2022

Interview

Our WMG Chief Executive was interviewed for Mediaspace's first members daily video to kick off 2022. "Get outside of your small world. We're all living in these small boxes and...