Category: Latest thinking

Filter articles

 

The Future of Travel Marketing – Key Takeouts

November 7, 2023

Key Takeouts

The Future of Travel Marketing: Key Takeouts ​​With the travel industry in flux over the last few years, it’s been a challenging time for travel brands and advertisers. The editorial...

In conversation with Manoj Khimji and Luca Allam

October 27, 2023

Interview

The World Media Group’s Chief Executive Belinda Barker chats with Manoj Khimji, Managing Director, The MediaVantage and Luca Allam, CEO, PHD, both based in the UAE, about how to navigate...

In conversation with Kieley Taylor

October 11, 2023

Awards, Interview

The World Media Group’s Chief Executive Belinda Barker chats to Kieley Taylor, Global Head of Partnerships at GroupM, about the organisation’s Funding News and Fighting Disinformation initiative, and why it’s...

Wales Shoots and Scores with Winning Campaign at the 2023 World Media Awards

September 8, 2023

Cymru Wales: ‘Wales To The World’ Takes Home the Coveted Grand Prix  London, Friday 8th September 2023 – The World Media Group, an alliance of leading global media organisations united...

In conversation with Navin Rammohan

September 4, 2023

Awards, Interview

This month the World Media Group’s Chief Executive Belinda Barker chats to the winner of the World Media Award for Content Leadership and Innovation, Navin Rammohan, in a special edition...

The World Media Group announces the award winner for the World Media Award for Content Leadership & Innovation

September 4, 2023

Awards

London – 05 September, 2023 – The World Media Group today announced the winner of the 2023 World Media Award (WMA) for Content Leadership & Innovation. This honour is awarded...

Rising Stars: Spotlight on this year’s shortlisted nominees

August 14, 2023

Awards

With such a high calibre of candidates nominated for our Rising Star Award this year, the judges have a tough job on their hands. The award recognises those talented individuals...

Key Takeouts: WMG Post-Cannes Wrap Up

June 30, 2023

Key Takeouts

The World Media Group hosted a post-Cannes wrap event last night at The Adelphi in London, giving the audience a taste of what went on at the Cannes Lions International...

The Implications of AI on Trust and Truth In Marketing

June 28, 2023

Key Takeouts

The World Media Group hosted a panel in Cannes with Amir Malik, Managing Director, Digital Transformation Accenture and Evan Bretos, Director, Newsroom at The Washington Post discussing the implications Generative...

World Media Awards 2023 Shortlist Announced

June 27, 2023

Awards, WMG News

Strong Increase Across Corporate Influencer, Financial Services and Rising Star Categories London, Tuesday 27th June: The World Media Group has announced the shortlist for the 2023 World Media Awards (WMAs),...

What marketers need to know about Generative AI by Belinda Barker, Chief Executive of The World Media Group

June 12, 2023

Thought Leadership

What marketers need to know about Generative AI You can’t pick up a newspaper or turn on the TV these days without stumbling across a story about Generative AI or,...

2023 World Press Freedom Index – journalism threatened by fake content industry

May 3, 2023

Key Takeouts

The 21st edition of the World Press Freedom Index is released today by Reporters Without Borders (RSF). The Index sheds light on major and often radical changes linked to political,...

Has ESG changed the way that we do marketing?

May 2, 2023

Key Takeouts

At this year’s CIM Financial Services Marketing Leaders’ Summit, Alison Harbert, Marketing Director, Investec was joined by Nicky Owen, Head of Strategic Sustainability Marketing at Standard Chartered and Santosh Sethumadhavan,...

The Future of Work within Advertising

March 30, 2023

Key Takeouts

The Future of Work in Advertising: Key Takeouts The World Media Group hosted its latest Smart Briefing this week, a discussion around what the future of work looks like for...

Creativity in media: What makes a winning content campaign?

March 2, 2023

Awards, Interview, Top Tips

Damian Douglas, President of the World Media Group and MD of TIME for EMEA, sat down with this year’s World Media Awards Head Judges, Natasha Byrne Managing Partner at UM...

Dianomi Partners with the World Media Group

February 13, 2023

WMG News

The World Media Group, a strategic alliance of leading international media organisations, welcomes Dianomi as Partner London, New York and Sydney, 13 February 2023, Dianomi (London Stock Exchange: DNM), a...

The State of (Dis) Union – Insights from the WEF in Davos

January 30, 2023

Key Takeouts, Thought Leadership

A panel comprising the World Media Group’s top international journalists gathered in London earlier this week to report back on what went on behind closed doors at this year’s World...

The 2023 World Media Awards for International Content-Driven Advertising Now Open for Entry

January 18, 2023

Awards, WMG News

Organisers call out for ‘Rising Star’ nominations – the young talent making an impact today London, Wednesday 18th January, 2023: The 2023 World Media Awards (WMAs) are open for entry today, offering...

The Year Ahead in Media and Marketing World Media Group members discuss the priorities for 2023

January 3, 2023

Thought Leadership

The Year Ahead in Media and Marketing World Media Group members discuss the priorities for 2023 By Belinda Barker, Chief Executive of the World Media Group When I sat down...

Content? Creative? Context? The battle for consumer engagement

November 16, 2022

Key Takeouts

The World Media Group hosted our first LinkedIn Live event yesterday, a lively debate about whether Content, Creative or Context is the winning factor in delivering a successful content...