PHD’s Global Business Lead and World Media Awards judge shares insights into his content philosophy and his personal tastes.
Adam Nunn is Global Business Lead at PHD Global Business, London, as well as a globetrotter, adventurer and a judge for the World Media Awards which are now open for entries until 25th January 2018. You can enter here. Here are his thoughts and advice to potential entrants on what makes for great cross-border, content-driven advertising campaigns and a little bit of insight into what makes him tick.
LBB> What are you hoping for most when you judge the World Media Awards?
AN> To see some great, inspirational campaigns that are rooted in a clear, simple insight and demonstrate real creativity.
LBB> What advice can you give potential entrants for creating a winning entry?
AN> Keep the entry short, simple and to the point. Be clear on the insight, how the activation supported it and the results
LBB> What are the most important factors to consider when creating content-led advertising?
AN> Make sure that it is a story/subject that the brand has the credibility to associate with and ensure that the length/lengths work and aren’t simply because ‘we need a film’. If working with a media partner, make sure that they are a proper fit with the brand and not a forced marriage. Allow the content to tell the brand story – resist the temptation to fill the content with unsubtle logos.