Making Content-Driven Marketing that People care About
November 26, 2020
Thought Leadership
Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach. As SVP, global client partner at The Economist...
US Elections webinar – Key Take Outs: The implications of a Biden presidency for businesses around the world
November 11, 2020
Key Takeouts
Across the globe, people have been on tenterhooks watching the US election play out. While Joe Biden was finally declared winner on Saturday, his battle for power may just be...
Gordana Buccisano – My vision as new Chair of the World Media Group: plan for the future but prepare for the now
November 6, 2020
Thought Leadership
As I take over the reins as Chair of the World Media Group, an alliance of leading international media organisations, my first task is a challenging one: to help formulate our...
Gordana Buccisano Appointed as Chair of the World Media Group
October 28, 2020
WMG News
Gordana Buccisano Appointed as Chair of the World Media Group Havas Media EVP Picks Up the Baton from Wavermaker’s Alex Altman The World Media Group has announced the appointment of...
Experts Share Top Tips for Creating an Award-Winning Campaign
October 9, 2020
Awards, Top Tips
Yesterday, members of the World Media Awards judging panel and the creators of this year’s Grand Prix winning entry for Sonos came together for our Awards Masterclass to discuss what...
Interview with Johan Jervoe, CMO, UBS, the winner of this year’s World Media Award for Content Leadership & Innovation
September 19, 2020
Awards, Interview
Now lockdown measures have been loosened and consumers are hungry to return to ‘normal’ life, is this the right time to invest more heavily in marketing? And if so, are...
Judges Like the Sound of Sonos’s Campaign at the 2020 World Media Awards
September 10, 2020
Awards
‘Brilliant Sound at Intersections of Culture and Cool’ Wins this Year’s Grand Prix London, Thursday 10th September 2020 – The World Media Group is pleased to announce the winners of...
Jurors Come Together on Zoom for the WMA2020 Virtual Judging Day
September 4, 2020
Awards
Yesterday was the Judging Day for the fifth annual World Media Awards and, as you might expect, 2020 was unlike any other year. Our team of international judges, led by...
Why content marketers must look beyond traditional KPIs
July 21, 2020
Thought Leadership
When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs...
Key Take Outs: Rebooting your brand/business in the post Covid-19 world
June 8, 2020
Key Takeouts
Rebooting your brand / business in the post Covid-19 world As businesses plan for life after Covid-19, a crisis with no precedent, how do they approach a world challenged by...
3rd webinar: Rebooting your brand/business in the post COVID-19 world
June 3, 2020
Key Takeouts
A really fascinating webinar took place today by The World Media Group. Our highly esteemed panel held a thought-provoking discussion about how you build/rebuild brand equity through a period of...
Key Take Outs: Editors’ Perspectives: How global leaders are responding to the COVID-19 crisis
May 11, 2020
Key Takeouts
World Media Group Editors’ Perspectives: How Global Leaders are responding to Covid-19 - Key Take Outs Five months after the first cases of Covid-19 were reported, there is hope that...
2nd Webinar – Editors’ Perspectives: How different parts of the world are responding to the pandemic and life beyond
May 5, 2020
Key Takeouts
A really interesting and thought-provoking webinar took place today by The World Media Group. Our highly knowledgeable panel held a fascinating discussion about how different parts of the globe are...
Cause and Effect: How global media brands can engage audiences for action around climate change
April 22, 2020
Thought Leadership
By Katya Ionova, Creative Director, UK & EMEA, Business Insider - Member of the World Media Group With the COVID-19 pandemic presenting an existential threat to many areas of economic activity...
Key Take Outs: Working with Trusted Media in Times of Crisis
April 2, 2020
Key Takeouts
Advertising and the COVID-19 Pandemic: Working with Trusted Media in Times of Crisis: Brand safety is always high on the agenda for advertisers, but what does this mean in the...
Webinar – Working with Trusted Media in Times of Crisis – Final thoughts from the panel
April 1, 2020
Key Takeouts
Here is a wonderful section captured at the end of the WMG webinar when each of the panellists shared their very personal views on what has surprised them the most...
UBS CMO Johan Jervoe Wins This Year’s ‘Content Leadership & Innovation Award’ as the World Media Awards 2020 Shortlist is Announced
March 12, 2020
Awards
UBS CMO Johan Jervoe Wins This Year’s ‘Content Leadership & Innovation Award’ as the World Media Awards 2020 Shortlist is Announced London, Thursday 12th March: The World Media Group*has announced...
Journalism 2020: The Rise of Populism KEY TAKEAWAYS
February 17, 2020
Key Takeouts
Fake news surrounds us. To an extent, it always has: propaganda, misinformation and lies are as old as language itself. But the rise of technology, the power and influence wielded...
2020 World Media Awards Submissions Deadline Extended to Thursday 13th February
February 6, 2020
Awards
Winners of Each Category to Receive a Worldwide Advertising Campaign Valued at €650k+ London, Thursday 6th February, 2020: The World Media Group,a strategic alliance of the world’s leading media brands, has...
Marketers Expect Content-Driven Campaigns to Increase in 2020
January 30, 2020
Awards, Research
Article by Amy He | Jan 27, 2020 | EMarketer Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group....
Our Tweets
We hosted our first LinkedIn Live event last week, a lively debate about whether Content, Creative or Context is the winning factor in delivering a successful content marketing campaign. For the full story go to;
#ContentCreativeContext #SmartBriefing
Content? Creative? Context? The battle for consumer engagement - World Media Group
lnkd.in
Which is more important to the success of a content marketing campaign - the Content or the Context? Emma Harrison, Snr Strategist @nytimes talks about how Context can help or hinder Content: Watch the full debate at
#ContentCreativeContext #SmartBriefing
Content? Creative? Context? The battle for consumer engagement - World Media Group
lnkd.in
Content, Creative or Context? Which contributes most to the success of a content marketing campaign? Here Samantha Adams, VP Ad Sales @bbcstudios, argues that the right Context is essential. Watch the full debate at
#ContentCreativeContext #SmartBriefing https://t.co/PI3Cd9sLJX
