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Survey results in the news

January 30, 2020

Awards, Research

The Future Of Content-Led Marketing Around The World Report In the News Marketers Expect More Content-Driven Campaigns in 2020 - Edgy Marketers Expect Content-Driven Campaigns to Increase in 2020 -...

WMG Davos Diary – Key Takeaways from WEF 2020

January 28, 2020

Key Takeouts, Thought Leadership

Many World Media Group members were at the World Economic Forum in Davos last week to discuss the global, regional and industry issues affecting business leaders today. Here are some...

WMG Directors Think Tank – Predicting the Future

December 19, 2019

WMG News

The Directors of the WMG held a hugely successful round table lunch yesterday.   They were joined by 4 of the industry’s most respected editors – Dan Stewart, Europe Editor, Time;...

Interview with Christoph Woermann, Managing Director Marketing, Deutsche Bank

December 12, 2019

Awards, Interview

Belinda - What particular challenges are there in the Financial Services sector? Christoph - The Financial Services Sector is rapidly changing due to many new market entrants from the financial...

Interview with Katya Ionova, Creative Director, UK & EMEA, Business Insider

November 21, 2019

Awards, Interview

Belinda -  What's the biggest change you've seen in content marketing since the awards began five years ago?" Katya - Tempting to say the rise of audio; however, the rise of...

60 seconds with Cathy Boxall, SVP Brand Entertainment, Story Lab

November 21, 2019

Awards, Interview

Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Cathy - More and more brands are investing in brand entertainment as a...

Interview with Robbie McCalwey, Director Global Marketing Strategy, EA

November 14, 2019

Awards, Interview

Belinda - What particular challenges are there in the Media & Entertainment sector? Robbie - Advertising campaigns within Media & Entertainment are seeing an increasing over reliance on personalisation that is...

New survey suggests brand activism is on the rise

November 6, 2019

Awards, Research

Content-led advertising continues to grow as brands address social and environmental challenges A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into...

Marketing ‘truth’ vs content reality – has creativity moved down the food-chain?

October 14, 2019

Awards, Thought Leadership

Recent research by The World Media Awards suggested that creativity has been usurped by storytelling and authenticity. Belinda Barker, Director of the World Media Group, asks whether creativity has truly...

Moat Analytics Reveal that Quality Journalism Eclipses Industry Benchmarks for Attention

July 18, 2019

Research

Moat Analytics Reveal that Quality Journalism Eclipses Industry Benchmarks for Attention Analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms...

WMG Cannes Wrap 2019 – 25th June 2019

June 27, 2019

Key Takeouts

WMG hosted our Cannes Wrap 2019 this week. It was a hugely enlightening and insightful panel discussion about the key themes and ideas that arose from Cannes Lions 2019.  Our...

Masterclass in Storytelling 16th May 2019

May 20, 2019

Awards, Key Takeouts

A fantastic, insightful event hosted by The World Media Group last week - our Masterclass in Storytelling.  An expert panel presented winning case studies from our recent 2019 World Media...

World Media Awards 2019 – Grand Prix Shortlist

April 24, 2019

Awards

The World Media Group had some really innovative entries for their recent World Media Awards. Take a look at this video to see all those entries who were shortlisted for...

DEEP STATE Outfoxes the Competition to Win the Top Prize at the 2019 World Media Awards

April 5, 2019

Awards

FOX Networks Group Wins the Grand Prix for its DEEP STATE Pan-European Marketing Campaign London, Friday 5th April 2019:The winners of the 2019 World Media Awards were announced last...

The Impact of Voice & Sound: The Audio Web is still in the 90s

March 29, 2019

Key Takeouts

The Impact of Voice & Sound : the audio web is still in the 90s   The audio internet, whether that’s voice-activated devices powered by machine learning AI or journalistic...

More Than Just an Ego Boost: Awards Can Be a Serious Benchmark for the Industry

March 15, 2019

Awards, Thought Leadership

It’s awards season again and as the headlines from the Golden Globes, Oscars and Brits begin to fade, the spotlight is on an array of awards across the marketing industry....

The Adaptation and Reinvention of Journalism

February 28, 2019

Key Takeouts

Alex Delamain, President of the World Media Group (WMG) and SVP, Head of Client Sales and Services at The Economist, reports back on the key themes from the WMG ‘Journalism...

What do you think your next job will be? If you’re aged over 40 and work in media or advertising then it might be safer to be thinking about your next career, writes Arif Durrani

February 28, 2019

Thought Leadership

“Having a diverse, more representative workforce is one of the biggest challenges we face, as we need an industry that will reflect the UK in the future,” says Karen Fraser,...

International advertising is dead, long live international advertising

January 28, 2019

Thought Leadership

Once upon a time, international advertising could fairly be accused of being unexciting, needing to appeal to a broad target market and so lacking the great ideas that local campaigns...

Interview with Isabelle Lefebvre

January 22, 2019

Awards, Interview

We asked Isabelle Lefebvre, Managing Director Global Clients for Zenith Paris, what she considered to be the key factors for success in an international content-led marketing campaign. Isabelle will join...

Our Tweets

We hosted our first LinkedIn Live event last week, a lively debate about whether Content, Creative or Context is the winning factor in delivering a successful content marketing campaign. For the full story go to;



#ContentCreativeContext #SmartBriefing

Content? Creative? Context? The battle for consumer engagement - World Media Group

lnkd.in

Which is more important to the success of a content marketing campaign - the Content or the Context? Emma Harrison, Snr Strategist @nytimes talks about how Context can help or hinder Content: Watch the full debate at

#ContentCreativeContext #SmartBriefing

Content? Creative? Context? The battle for consumer engagement - World Media Group

lnkd.in

Content, Creative or Context? Which contributes most to the success of a content marketing campaign? Here Samantha Adams, VP Ad Sales @bbcstudios, argues that the right Context is essential. Watch the full debate at

#ContentCreativeContext #SmartBriefing https://t.co/PI3Cd9sLJX

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