Key Take Outs: Working with Trusted Media in Times of Crisis
April 2, 2020
Key Takeouts
Advertising and the COVID-19 Pandemic: Working with Trusted Media in Times of Crisis: Brand safety is always high on the agenda for advertisers, but what does this mean in the...
Webinar – Working with Trusted Media in Times of Crisis – Final thoughts from the panel
April 1, 2020
Key Takeouts
Here is a wonderful section captured at the end of the WMG webinar when each of the panellists shared their very personal views on what has surprised them the most...
UBS CMO Johan Jervoe Wins This Year’s ‘Content Leadership & Innovation Award’ as the World Media Awards 2020 Shortlist is Announced
March 12, 2020
Awards
UBS CMO Johan Jervoe Wins This Year’s ‘Content Leadership & Innovation Award’ as the World Media Awards 2020 Shortlist is Announced London, Thursday 12th March: The World Media Group*has announced...
Journalism 2020: The Rise of Populism KEY TAKEAWAYS
February 17, 2020
Key Takeouts
Fake news surrounds us. To an extent, it always has: propaganda, misinformation and lies are as old as language itself. But the rise of technology, the power and influence wielded...
2020 World Media Awards Submissions Deadline Extended to Thursday 13th February
February 6, 2020
Awards
Winners of Each Category to Receive a Worldwide Advertising Campaign Valued at €650k+ London, Thursday 6th February, 2020: The World Media Group,a strategic alliance of the world’s leading media brands, has...
Marketers Expect Content-Driven Campaigns to Increase in 2020
January 30, 2020
Awards, Research
Article by Amy He | Jan 27, 2020 | EMarketer Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group....
Survey results in the news
January 30, 2020
Awards, Research
The Future Of Content-Led Marketing Around The World Report In the News Marketers Expect More Content-Driven Campaigns in 2020 - Edgy Marketers Expect Content-Driven Campaigns to Increase in 2020 -...
WMG Davos Diary – Key Takeaways from WEF 2020
January 28, 2020
Key Takeouts, Thought Leadership
Many World Media Group members were at the World Economic Forum in Davos last week to discuss the global, regional and industry issues affecting business leaders today. Here are some...
WMG Directors Think Tank – Predicting the Future
December 19, 2019
WMG News
The Directors of the WMG held a hugely successful round table lunch yesterday. They were joined by 4 of the industry’s most respected editors – Dan Stewart, Europe Editor, Time;...
Interview with Christoph Woermann, Managing Director Marketing, Deutsche Bank
December 12, 2019
Awards, Interview
Belinda - What particular challenges are there in the Financial Services sector? Christoph - The Financial Services Sector is rapidly changing due to many new market entrants from the financial...
Interview with Katya Ionova, Creative Director, UK & EMEA, Business Insider
November 21, 2019
Awards, Interview
Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Katya - Tempting to say the rise of audio; however, the rise of...
60 seconds with Cathy Boxall, SVP Brand Entertainment, Story Lab
November 21, 2019
Awards, Interview
Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Cathy - More and more brands are investing in brand entertainment as a...
Interview with Robbie McCalwey, Director Global Marketing Strategy, EA
November 14, 2019
Awards, Interview
Belinda - What particular challenges are there in the Media & Entertainment sector? Robbie - Advertising campaigns within Media & Entertainment are seeing an increasing over reliance on personalisation that is...
New survey suggests brand activism is on the rise
November 6, 2019
Awards, Research
Content-led advertising continues to grow as brands address social and environmental challenges A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into...
Marketing ‘truth’ vs content reality – has creativity moved down the food-chain?
October 14, 2019
Awards, Thought Leadership
Recent research by The World Media Awards suggested that creativity has been usurped by storytelling and authenticity. Belinda Barker, Director of the World Media Group, asks whether creativity has truly...
Moat Analytics Reveal that Quality Journalism Eclipses Industry Benchmarks for Attention
July 18, 2019
Research
Moat Analytics Reveal that Quality Journalism Eclipses Industry Benchmarks for Attention Analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms...
WMG Cannes Wrap 2019 – 25th June 2019
June 27, 2019
Key Takeouts
WMG hosted our Cannes Wrap 2019 this week. It was a hugely enlightening and insightful panel discussion about the key themes and ideas that arose from Cannes Lions 2019. Our...
Masterclass in Storytelling 16th May 2019
May 20, 2019
Awards, Key Takeouts
A fantastic, insightful event hosted by The World Media Group last week - our Masterclass in Storytelling. An expert panel presented winning case studies from our recent 2019 World Media...
World Media Awards 2019 – Grand Prix Shortlist
April 24, 2019
Awards
The World Media Group had some really innovative entries for their recent World Media Awards. Take a look at this video to see all those entries who were shortlisted for...
DEEP STATE Outfoxes the Competition to Win the Top Prize at the 2019 World Media Awards
April 5, 2019
Awards
Our Tweets
The WMG hosted its latest Smart Briefing last week, a discussion around what the future of work looks like for the advertising industry. Here panelist Ally Owen, Founder of @BrixtonFSchool discussing the benefits of flexible working. For key outs go to;
https://t.co/PZQHpw35VP
Entries for this year's #WMAwards are now open! Here, judge Alison Tyrrell, Head of Marketing at @Amwell, tells us what she looks for when recruiting young, creative talent. For all the info you need to enter go to;
#CreativeTalent https://t.co/WzNIYrcAJ7
We are now accepting entries for the #RisingStar category in the #WMAwards. This award aims to recognise talented individuals who are already making an impact at the start of their careers. If you would like to nominate someone all the info is here;
https://t.co/8crRs6qvZe
