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The lowdown on creating award-winning content campaigns

January 26, 2016

Top Tips

Content. It’s a small word for a massively important element of marketing that has been embraced by advertisers and publishers alike. Read the full article by Belinda Baker, outlining the...

Q&As with the World Media Awards’ Judges

January 10, 2016


The World Media Awards is incredibly privileged to have a panel of judges at the top of their game and from an enviable array of advertisers, agencies and media owners....

Deutsche Telekom’s Gerhard Louw: Go ‘one level deeper’ to succeed with international ads

December 17, 2015

Gerhard Louw, one of the client judges at the World Media Awards has been interviewed by M&M Global and outlines his tips for succeeding with international advertising campaigns. Over the...

Is content the advertiser’s attention-seeking saviour?

December 10, 2015

Thought Leadership

Attention is fast emerging as the most valuable marketing currency – if your consumers pay attention, then you are winning. Simple and obvious, but how to earn attention? Welcome a...

Why Content-Driven Advertising Needs Its Own Industry Awards

December 1, 2015

Thought Leadership

According to multiple studies including a report released early in 2015 by advertising insight firm ALF, ‘content’ was the area that most marketers expected to invest more in this year,...

The Economist’s Nicolas Sennegon: ‘We need a collective response to problems like viewability

November 20, 2015

Thought Leadership

International media has reached a crossroads, argues The Economist Group’s global managing director and chief revenue officer Nicolas Sennegon. Gone are the days of pushing print over broadcast channels, and...

New ‘World Media Awards’ Are First to Celebrate International Content-driven Advertising

November 10, 2015

London, 10th November, 2015: The World Media Group* is today launching the World Media Awards – the first ever global media industry Awards to celebrate the best in content-driven communications...