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The World Media Group announces the appointment of its Non-Executive Chair, Alex Altman, President, Global Client Operations at Wavemaker

January 21, 2019

WMG News

The World Media Group are pleased to welcome Alex Altman, President, Global Client Operations of Wavemaker as the first Non-Executive Chair, commencing January 2019. This is an exciting new step...

Interview with Alison Tyrrell

January 16, 2019

Awards, Interview

We caught up with Alison Tyrrell, Head of Content (Marketing & Media) for Spark Foundry, and one of the jurors for the World Media Awards, to discuss what she was...

Five success factors for brand-media owner partnerships in content marketing

January 15, 2019

Awards, Thought Leadership, Top Tips

Choosing the right media owner platform for your content-led advertising campaign is key to success -  respondents to our recent “future of global content marketing” survey cited it as the...

New Survey into Content-driven Marketing Shows Engagement Metrics are Still Viewed as Less Important than Traditional Brand Measures

January 8, 2019

Awards, Research

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using...

Your new year challenge: how to target corporate influencers

January 2, 2019

Thought Leadership

It’s the start of a brand-new year and I’m sure that like me, people are already asking you if you have any resolutions for the coming year. Though I struggle...

What makes great content-led advertising?

December 17, 2018

Awards, Thought Leadership, Top Tips

What makes for great content-led advertising? And what makes for great international content-led advertising? As we begin to look forwards to the challenges and opportunities of the new year, I...

Interview with Iain Jacob

December 11, 2018

Awards, Interview

Iain Jacob, Director, Advisor and Investor, was kind enough to share his views on content-led advertising and international strategy before he joins us for the judging of the World Media...

Interview with Thibaut Portal

December 11, 2018

Awards, Interview

Thibaut Portal, Global Media Hub Leader for Pernod Ricard, discussed his thoughts on the future of content-led marketing ahead of his involvement with the World Media Awards 2019 as one...

Interview with Tanya Robinson

December 11, 2018

Awards, Interview

Tanya Robinson, Global Brand Director at the National Geographic will join us on the jury for the World Media Awards 2019, and ahead of this, we asked her what she...

Interview with Johanna Krantz

December 11, 2018

Awards, Interview

We asked Johanna Krantz, Commercial Director of the EMEA region for Reuters, what trends she had seen in content-led advertising before she joins us as a jury member for the...

Interview with Richard Stokes

December 11, 2018

Awards, Interview

Richard Stokes, Global Head of Content at Wavemaker, will join our experienced jury for the World Media Awards 2019, but prior to that, we caught up with him to discover...

Why Quality is winning the war on Attention

November 29, 2018

Sempl Conference Slovenia – Thursday 29th November 2019 Emma Winchurch-Beale, in her role as President of the World Media Group presented the Moat Quality Benchmarks within the context of Brand...

Predicting the Future Paris – 15th November 2018

November 15, 2018

Predicting The Future On 15th November the World Media Group and The Internationals hosted a Breakfast Briefing in Paris by focusing on: macro consumer trends, media and the future of...

The Value of True Journalism in an era of Fake News

November 8, 2018

V času, ki ga zaznamujejo lažne novice in govorimo o zatonu tradicionalnih medijev, je bolj kot kadarkoli pomembno kakovostno novinarstvo. To je ena izmed izjav Emme Winchurch-Beale, direktorice mednarodne prodaje...

Understanding the Future for Global Content-Led Marketing

November 5, 2018

The World Media Group has launched a new global survey, ahead of the World Media Awards, to explore the key drivers for content-led marketing communication. Where will the next growth bulge...

Interview with Alex Wood, Europe Editor at Forbes

October 29, 2018

Q&A with Alex Wood, Europe Editor of Forbes and also a judge for the World Media Awards which are now open for entries UNTIL 7TH FEBRUARY 2019. You can enter...

Truth to power: Adtech has to stand up for journalism

October 22, 2018

Thought Leadership

The future of the press is in doubt. If you need an example of just how powerful fake news has become, remember August, when even seasoned journalists accepted at face...

Diversity & Inclusion Breakfast Briefing

October 22, 2018

On 19th October 2018, The World Media Group hosted an engaging and informative breakfast briefing featuring Manisha Mehrotra, Diversity & Inclusion Manager, Bloomberg, Jan Gooding, Global Inclusion Director, Aviva, Karen...

The Value of Trust Breakfast Briefing

June 12, 2018

Our highly successful breakfast briefing - The Value of Trust was held on 7th June 2018 and featured 2 panel discussions focusing on rebuilding two aspects of Trust: Building the...

New Analysis Shows That Quality Journalism is Winning the War on Attention

May 17, 2018

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the...

Our Tweets

We hosted our first LinkedIn Live event last week, a lively debate about whether Content, Creative or Context is the winning factor in delivering a successful content marketing campaign. For the full story go to;

#ContentCreativeContext #SmartBriefing

Content? Creative? Context? The battle for consumer engagement - World Media Group

Which is more important to the success of a content marketing campaign - the Content or the Context? Emma Harrison, Snr Strategist @nytimes talks about how Context can help or hinder Content: Watch the full debate at

#ContentCreativeContext #SmartBriefing

Content? Creative? Context? The battle for consumer engagement - World Media Group

Content, Creative or Context? Which contributes most to the success of a content marketing campaign? Here Samantha Adams, VP Ad Sales @bbcstudios, argues that the right Context is essential. Watch the full debate at

#ContentCreativeContext #SmartBriefing

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