Key Take Outs – Media Innovation
May 25, 2021
Key Takeouts
Harnessing Media Innovation to Drive Businesses Growth The media industry has talked about innovating for years but it took a global crisis to teach us an important lesson: urgency spurs...
Five obvious-not-obvious lessons for more effective content marketing – from the world’s experts
April 26, 2021
Awards, Top Tips
Over the past five years, the World Media Awards have gathered and celebrated the very best international, content-led marketing campaigns – benchmarking the best work by global brands and tracking...
Cookie-Pocalypse: Will the death of third-party cookies kill digital advertising?
April 7, 2021
Key Takeouts
With Google Chrome set to pull the plug on third-party cookies in January 2022, marketers will soon lose the primary tech system that tracks identity across the web, opening up...
Survey shows increased focus on ‘Social Good’ amongst brands after the pandemic
March 29, 2021
Awards, Research
80% of advertisers are committed to an ESG strategy or UN Sustainable Development Goals The World Media Group, a strategic alliance of the world’s leading media brands, today released its...
What is the currency of truth? by Gordana Buccisano, EVP Global Client Transformation, Havas Media Group and Non-Executive Chair of the World Media Group
March 22, 2021
Thought Leadership
Gordana Buccisano, EVP global client transformation, Havas Media Group and Chair of the World Media Group explains the importance of trust in the relationship between publisher, brand and consumer In...
Sustainability: From Pledges to Progress – Key Take Outs
February 19, 2021
Key Takeouts
With sustainability high on the agenda for many businesses, particularly in light of COP26, the United Nations Climate Change Conference in November, the World Media Group invited a panel of...
Profile on Damian Douglas, Managing Director EMEA, Time and President of The World Media Group
January 28, 2021
Interview
The 2021 World Media Awards for International Content-Driven Advertising are Now Open for Entry
January 28, 2021
Awards
TIME’s Damian Douglas Confirmed as the New World Media Group President London, Thursday 28th January, 2021: The 2021 World Media Awards (WMAs) have opened for entry today, offering nine categories...
Making Content-Driven Marketing that People care About
November 26, 2020
Thought Leadership
Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach. As SVP, global client partner at The Economist...
US Elections webinar – Key Take Outs: The implications of a Biden presidency for businesses around the world
November 11, 2020
Key Takeouts
Across the globe, people have been on tenterhooks watching the US election play out. While Joe Biden was finally declared winner on Saturday, his battle for power may just be...
Gordana Buccisano – My vision as new Chair of the World Media Group: plan for the future but prepare for the now
November 6, 2020
Thought Leadership
As I take over the reins as Chair of the World Media Group, an alliance of leading international media organisations, my first task is a challenging one: to help formulate our...
Gordana Buccisano Appointed as Chair of the World Media Group
October 28, 2020
WMG News
Gordana Buccisano Appointed as Chair of the World Media Group Havas Media EVP Picks Up the Baton from Wavermaker’s Alex Altman The World Media Group has announced the appointment of...
Experts Share Top Tips for Creating an Award-Winning Campaign
October 9, 2020
Awards, Top Tips
Yesterday, members of the World Media Awards judging panel and the creators of this year’s Grand Prix winning entry for Sonos came together for our Awards Masterclass to discuss what...
Interview with Johan Jervoe, CMO, UBS, the winner of this year’s World Media Award for Content Leadership & Innovation
September 19, 2020
Awards, Interview
Now lockdown measures have been loosened and consumers are hungry to return to ‘normal’ life, is this the right time to invest more heavily in marketing? And if so, are...
Judges Like the Sound of Sonos’s Campaign at the 2020 World Media Awards
September 10, 2020
Awards
‘Brilliant Sound at Intersections of Culture and Cool’ Wins this Year’s Grand Prix London, Thursday 10th September 2020 – The World Media Group is pleased to announce the winners of...
Jurors Come Together on Zoom for the WMA2020 Virtual Judging Day
September 4, 2020
Awards
Yesterday was the Judging Day for the fifth annual World Media Awards and, as you might expect, 2020 was unlike any other year. Our team of international judges, led by...
Why content marketers must look beyond traditional KPIs
July 21, 2020
Thought Leadership
When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs...
Key Take Outs: Rebooting your brand/business in the post Covid-19 world
June 8, 2020
Key Takeouts
Rebooting your brand / business in the post Covid-19 world As businesses plan for life after Covid-19, a crisis with no precedent, how do they approach a world challenged by...
3rd webinar: Rebooting your brand/business in the post COVID-19 world
June 3, 2020
Key Takeouts
A really fascinating webinar took place today by The World Media Group. Our highly esteemed panel held a thought-provoking discussion about how you build/rebuild brand equity through a period of...
Key Take Outs: Editors’ Perspectives: How global leaders are responding to the COVID-19 crisis
May 11, 2020
Key Takeouts
World Media Group Editors’ Perspectives: How Global Leaders are responding to Covid-19 - Key Take Outs Five months after the first cases of Covid-19 were reported, there is hope that...