The Impact of Voice & Sound: The Audio Web is still in the 90s
March 29, 2019
Key Takeouts
The Impact of Voice & Sound : the audio web is still in the 90s The audio internet, whether that’s voice-activated devices powered by machine learning AI or journalistic...
More Than Just an Ego Boost: Awards Can Be a Serious Benchmark for the Industry
March 15, 2019
Awards, Thought Leadership
It’s awards season again and as the headlines from the Golden Globes, Oscars and Brits begin to fade, the spotlight is on an array of awards across the marketing industry....
The Adaptation and Reinvention of Journalism
February 28, 2019
Key Takeouts
Alex Delamain, President of the World Media Group (WMG) and SVP, Head of Client Sales and Services at The Economist, reports back on the key themes from the WMG ‘Journalism...
What do you think your next job will be? If you’re aged over 40 and work in media or advertising then it might be safer to be thinking about your next career, writes Arif Durrani
February 28, 2019
Thought Leadership
“Having a diverse, more representative workforce is one of the biggest challenges we face, as we need an industry that will reflect the UK in the future,” says Karen Fraser,...
International advertising is dead, long live international advertising
January 28, 2019
Thought Leadership
Once upon a time, international advertising could fairly be accused of being unexciting, needing to appeal to a broad target market and so lacking the great ideas that local campaigns...
Interview with Isabelle Lefebvre
January 22, 2019
Awards, Interview
We asked Isabelle Lefebvre, Managing Director Global Clients for Zenith Paris, what she considered to be the key factors for success in an international content-led marketing campaign. Isabelle will join...
The World Media Group announces the appointment of its Non-Executive Chair, Alex Altman, President, Global Client Operations at Wavemaker
January 21, 2019
WMG News
The World Media Group are pleased to welcome Alex Altman, President, Global Client Operations of Wavemaker as the first Non-Executive Chair, commencing January 2019. This is an exciting new step...
Interview with Alison Tyrrell
January 16, 2019
Awards, Interview
We caught up with Alison Tyrrell, Head of Content (Marketing & Media) for Spark Foundry, and one of the jurors for the World Media Awards, to discuss what she was...
Five success factors for brand-media owner partnerships in content marketing
January 15, 2019
Awards, Thought Leadership, Top Tips
Choosing the right media owner platform for your content-led advertising campaign is key to success - respondents to our recent “future of global content marketing” survey cited it as the...
New Survey into Content-driven Marketing Shows Engagement Metrics are Still Viewed as Less Important than Traditional Brand Measures
January 8, 2019
Awards, Research
A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using...
Your new year challenge: how to target corporate influencers
January 2, 2019
Thought Leadership
It’s the start of a brand-new year and I’m sure that like me, people are already asking you if you have any resolutions for the coming year. Though I struggle...
What makes great content-led advertising?
December 17, 2018
Awards, Thought Leadership, Top Tips
What makes for great content-led advertising? And what makes for great international content-led advertising? As we begin to look forwards to the challenges and opportunities of the new year, I...
Interview with Iain Jacob
December 11, 2018
Awards, Interview
Iain Jacob, Director, Advisor and Investor, was kind enough to share his views on content-led advertising and international strategy before he joins us for the judging of the World Media...
Interview with Thibaut Portal
December 11, 2018
Awards, Interview
Thibaut Portal, Global Media Hub Leader for Pernod Ricard, discussed his thoughts on the future of content-led marketing ahead of his involvement with the World Media Awards 2019 as one...
Interview with Tanya Robinson
December 11, 2018
Awards, Interview
Tanya Robinson, Global Brand Director at the National Geographic will join us on the jury for the World Media Awards 2019, and ahead of this, we asked her what she...
Interview with Johanna Krantz
December 11, 2018
Awards, Interview
We asked Johanna Krantz, Commercial Director of the EMEA region for Reuters, what trends she had seen in content-led advertising before she joins us as a jury member for the...
Interview with Richard Stokes
December 11, 2018
Awards, Interview
Richard Stokes, Global Head of Content at Wavemaker, will join our experienced jury for the World Media Awards 2019, but prior to that, we caught up with him to discover...
Why Quality is winning the war on Attention
November 29, 2018
Sempl Conference Slovenia – Thursday 29th November 2019 Emma Winchurch-Beale, in her role as President of the World Media Group presented the Moat Quality Benchmarks within the context of Brand...
Predicting the Future Paris – 15th November 2018
November 15, 2018
Predicting The Future On 15th November the World Media Group and The Internationals hosted a Breakfast Briefing in Paris by focusing on: macro consumer trends, media and the future of...
The Value of True Journalism in an era of Fake News
November 8, 2018
V času, ki ga zaznamujejo lažne novice in govorimo o zatonu tradicionalnih medijev, je bolj kot kadarkoli pomembno kakovostno novinarstvo. To je ena izmed izjav Emme Winchurch-Beale, direktorice mednarodne prodaje...
Our Tweets
The WMG hosted its latest Smart Briefing last week, a discussion around what the future of work looks like for the advertising industry. Here panelist Ally Owen, Founder of @BrixtonFSchool discussing the benefits of flexible working. For key outs go to;
https://t.co/PZQHpw35VP
Entries for this year's #WMAwards are now open! Here, judge Alison Tyrrell, Head of Marketing at @Amwell, tells us what she looks for when recruiting young, creative talent. For all the info you need to enter go to;
#CreativeTalent https://t.co/WzNIYrcAJ7
We are now accepting entries for the #RisingStar category in the #WMAwards. This award aims to recognise talented individuals who are already making an impact at the start of their careers. If you would like to nominate someone all the info is here;
https://t.co/8crRs6qvZe
