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London & Partners scoops Grand Prix at inaugural World Media Awards

March 23, 2016

London & Partners, the promotional body for the UK capital, took the top prize at last night’s (16 march) inaugural World Media Awards. Senior figures from the international media industry...

The World Media Awards 2016 Shortlist

February 17, 2016

Awards

World Media Awards Automotive Brand Entry Title Leading Agency Bentley Championing Extraordinary Women PHD International Landrover My Land MEC MENA (credits to Wunderman MENA) Lexus Striking Angles ZenithOptimedia International Renault...

Four questions to answer before creating and distributing content

February 11, 2016

Top Tips

Content is the most elastic word currently in use across the industry. It is used with increased frequency but with an inverse sense of clarity regarding its definition. Alex Altman,...

3 key learnings from developing global content-driven marketing campaigns

February 3, 2016

Top Tips

So the deadline has passed and all of the entries are now in for the first World Media Awards. Thanks to all of you who have entered in our inaugural...

The lowdown on creating award-winning content campaigns

January 26, 2016

Top Tips

Content. It’s a small word for a massively important element of marketing that has been embraced by advertisers and publishers alike. Read the full article by Belinda Baker, outlining the...

Q&As with the World Media Awards’ Judges

January 10, 2016

Interview

The World Media Awards is incredibly privileged to have a panel of judges at the top of their game and from an enviable array of advertisers, agencies and media owners....

Deutsche Telekom’s Gerhard Louw: Go ‘one level deeper’ to succeed with international ads

December 17, 2015

Gerhard Louw, one of the client judges at the World Media Awards has been interviewed by M&M Global and outlines his tips for succeeding with international advertising campaigns. Over the...

Is content the advertiser’s attention-seeking saviour?

December 10, 2015

Thought Leadership

Attention is fast emerging as the most valuable marketing currency – if your consumers pay attention, then you are winning. Simple and obvious, but how to earn attention? Welcome a...

Why Content-Driven Advertising Needs Its Own Industry Awards

December 1, 2015

Thought Leadership

According to multiple studies including a report released early in 2015 by advertising insight firm ALF, ‘content’ was the area that most marketers expected to invest more in this year,...

The Economist’s Nicolas Sennegon: ‘We need a collective response to problems like viewability

November 20, 2015

Thought Leadership

International media has reached a crossroads, argues The Economist Group’s global managing director and chief revenue officer Nicolas Sennegon. Gone are the days of pushing print over broadcast channels, and...

New ‘World Media Awards’ Are First to Celebrate International Content-driven Advertising

November 10, 2015

London, 10th November, 2015: The World Media Group* is today launching the World Media Awards – the first ever global media industry Awards to celebrate the best in content-driven communications...

Our Tweets

We hosted our first LinkedIn Live event last week, a lively debate about whether Content, Creative or Context is the winning factor in delivering a successful content marketing campaign. For the full story go to;



#ContentCreativeContext #SmartBriefing

Content? Creative? Context? The battle for consumer engagement - World Media Group

lnkd.in

Which is more important to the success of a content marketing campaign - the Content or the Context? Emma Harrison, Snr Strategist @nytimes talks about how Context can help or hinder Content: Watch the full debate at

#ContentCreativeContext #SmartBriefing

Content? Creative? Context? The battle for consumer engagement - World Media Group

lnkd.in

Content, Creative or Context? Which contributes most to the success of a content marketing campaign? Here Samantha Adams, VP Ad Sales @bbcstudios, argues that the right Context is essential. Watch the full debate at

#ContentCreativeContext #SmartBriefing https://t.co/PI3Cd9sLJX

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