Shortlisted 2019Travel & Tourism BrandVisit the USAEntered by:Brand USACredits:MediaCom, Spotify, MustacheHear the Music, Experience the USAThe Challenge Global Barriers: Economical: A strong U.S. dollar makes it seem like other destinations are cheaper to visit. As a result, international visitors find the U.S. to be too expensive and cost prohibitive. Uncertainty around travel policies: Changes to [...]
Shortlisted 2019Travel & Tourism BrandVisit the USAEntered by:Brand USACredits:MacGillivary Freeman FilmsAmerica’s Musical JourneyThe Challenge 1. To illustrate the rich trailblazing musical history of America – in the full glory of its diverse genres and legends – on the giant screen in just 46 minutes 2. To showcase the diversity of the USA – people, places [...]
Shortlisted 2019Travel & Tourism BrandKorean AirEntered by:T Brand Studio, The New York TimesCredits:OgilvyPinpoint PrecisionThe Challenge Korean Air is the largest commercial airline in South Korea, servicing more than 120 destinations internationally. The aviation sector in the Asia-Pacific is highly competitive and one of the world’s biggest markets. In the region, Korean Air’s competitors include Singapore Airlines, Cathay [...]
Shortlisted 2019Travel & Tourism BrandThe Codenhagen ChallengeEntered by:Greater CopenhagenCredits:RFRSH Entertainment, BLAST Pro SeriesThe Codenhagen ChallengeThe Challenge Globally, competition is strong among cities and business regions to increase growth, investments and attract international talent. At Copenhagen Capacity, we are working to win this competition, challenged by the fact that other North European cities have long been [...]
Winner 2019Travel & Tourism BrandIncredible IndiaEntered by:CNBC CatalystCredits:Incredible IndiaThe Challenge The Incredible India campaign was launched by Ministry of Tourism to promote India as a world-class tourist destination. Incredible India was facing numerous challenges including: • Competing with other campaigns for the attention of their key audience • Struggling to reach premium and affluent travelers [...]
ShortlistedTravel & Tourism BrandBig Bus ToursEntered by:Oban InternationalCredits:Next Mobile EconomyThe Challenge Big Bus Tours operates open-top bus sightseeing tours in 20 major world cities, each with different challenges and opportunities. They recruit visitors from 150+ countries in languages ranging from English to Simplified Chinese. In 2017, our paid media campaigns had driven significant growth for [...]
Shortlisted 2018TRAVEL & TOURISM BrandTEL AVIV LIFEGUARD TOWER HOTELLead AgencyTHE CITY OF TEL AVIVContributing CompanyTHE ISRAELI MINISTRY OF TOURISMTEL AVIV LIFEGUARD TOWER HOTELThe Challenge Over the last several years, Tel Aviv has enjoyed a significant rise in its international brand awareness. This is the result of a combination between a high media-profile (mainly due to geopolitics) [...]
Shortlisted 2018TRAVEL & TOURISM BrandSTAR ALLIANCELead AgencyWALL STREET JOURNAL [WSJ CUSTOM STUDIOS] AND NATIONAL GEOGRAPHICContributing CompanyATOMIC, WAVEMAKERSTAR ALLIANCE: CONNECTING CULTURESThe Challenge For the last 20 years Star Alliance has taken people on journeys of discovery and enabled cultural connections around the world. However, regardless of its 28 member carriers and more than 18,450 daily flights to [...]
Highly Commended 2018TRAVEL & TOURISM BrandFINAVIA CORPORATIONLead AgencyDAGMARFINAVIA CORPORATION: #LIFEINHELThe Challenge During many years Helsinki Airport has been in a phase of strong growth both in terms of facility size and the number of passengers. The greatest majority of passenger increase has emerged from Asia and particularly from China. However, Helsinki Airport nor Finland is [...]
Winner 2018TRAVEL & TOURISM BrandVISIT FAROE ISLANDS AND ATLANTIC AIRWAYSLead AgencySANSIR AND MENSCHContributing CompanyKOVBOYFILM, TRAVEL PR FAROE ISLANDS TRANSLATEThe Challenge A language dies every fourteen days. So how do you protect your language, when you are one of the smallest countries on earth? With only 50,000 people - and twice as many tourists? The Strategy The [...]
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