TRAVEL & TOURISM
VISIT FAROE ISLANDS AND ATLANTIC AIRWAYS
SANSIR AND MENSCH
KOVBOYFILM, TRAVEL PR
FAROE ISLANDS TRANSLATE
A language dies every fourteen days.
So how do you protect your language, when you are one of the smallest countries on earth? With only 50,000 people – and twice as many tourists?
The Prime Minister of the Faroe Islands recently asked Google to add the Faroese language to Google Translate.
Sadly Google ignored the request. So instead of waiting, we created the world’s first LIVE video translation service, calling it “Faroe Islands Translate”.
People simply write what they want translated, and a random Faroese volunteer turns on the camera and translates.
The faroese fight for their language made headlines all over the world.
Since the initiative started in October 2017, it has been a huge success:
- Reach: + 1.400.000.000
- News stories: +200
- Web mentions: 611.000
- Countries: 182
- Translations: 1.3 millions
- PR ROI: 95.000%
- PR Value: EUR 20 million
- Media budget: 0
But what about Google? Well, we are now working together to officially add Faroese to Google Translate.