Winner 2018BRAND & MEDIA OWNER PARTNERSHIP BrandTHE BARILLA FOUNDATIONLead AgencyTHE ECONOMIST GROUPTHE BARILLA FOUNDATION: FOOD SUSTAINABILITY INDEXThe Challenge Think tank Barilla Center for Food & Nutrition Foundation wanted to spur a dialogue and encourage further debate around the challenges affecting the global food system: the coexistence of hunger and obesity, the overexploitation of natural resources and [...]
Highly commended 2018BRAND & MEDIA OWNER PARTNERSHIP BrandSTAR ALLIANCELead AgencyWALL STREET JOURNAL [WSJ CUSTOM STUDIOS] AND NATIONAL GEOGRAPHICContributing CompanyATOMIC, WAVEMAKERSTAR ALLIANCE: CONNECTING CULTURES The Challenge For the last 20 years Star Alliance has taken people on journeys of discovery and enabled cultural connections around the world. However, regardless of its 28 member carriers and more than [...]
Shortlisted 2018TECHNOLOGY & TELECOMS BrandSAMSUNGLead AgencySAMSUNGContributing CompanySTARCOM + PUBLICIS MEDIA SPORTS & ENTERTAINMENTSAMSUNG GEAR S3: THE ULTIMATE SURVIVAL COMPANIONThe Challenge The smartwatch market is maturing but many consumers still don't consider the product as an everyday necessity in their lives. There are two major barriers to market growth - cultural barriers and design barriers. Culturally it [...]
Shortlisted 2018BRAND & MEDIA OWNER PARTNERSHIP BrandINTERNATIONAL ASSOCIATION OF ATHLETICS FEDERATIONSLead AgencySTORYFULINTERNATIONAL ASSOCIATION OF ATHLETICS FEDERATIONS: YOU CAN'T BEAT THEM, BUT YOU CAN [EMOJI] LIKE THEM!The Challenge Marking the highlight of the global athletics’ calendar, the IAAF wanted to build awareness for potential fans while engaging current followers on social media for the IAAF World Championships [...]
Shortlisted 2018BRAND & MEDIA OWNER PARTNERSHIP BrandCOCA-COLA WESTERN EUROPELead AgencyUMContributing CompanyMCCANN MADRID, MOVEMENT, SNAPCHATCOCA-COLA WESTERN EUROPE: FANTAXYOU: FANTAXEUROPEThe Challenge Everybody loves the taste of Fanta, 27 out of 32 countries in Europe said so. But with sales volumes and teen recruitment steadily declining, it was time to think long term and bring teens back to the [...]
World Media Group