Shortlisted 2018BRAND & MEDIA OWNER PARTNERSHIP BrandSAMSUNGLead AgencySTARCOMWWContributing CompanySTARCOM + PUBLICIS MEDIA SPORTS & ENTERTAINMENTSAMSUNG GEAR S3: THE ULTIMATE SURVIVAL COMPANIONThe Challenge The smartwatch market is maturing but many consumers still don't consider the product as an everyday necessity in their lives. There are two major barriers to market growth - cultural barriers and design barriers. [...]
Shortlisted 2018TECHNOLOGY & TELECOMS BrandSAMSUNGLead AgencySAMSUNGContributing CompanySTARCOM + PUBLICIS MEDIA SPORTS & ENTERTAINMENTSAMSUNG GEAR S3: THE ULTIMATE SURVIVAL COMPANIONThe Challenge The smartwatch market is maturing but many consumers still don't consider the product as an everyday necessity in their lives. There are two major barriers to market growth - cultural barriers and design barriers. Culturally it [...]