Shortlisted 2018BRAND & MEDIA OWNER PARTNERSHIP BrandCOCA-COLA WESTERN EUROPELead AgencyUMContributing CompanyMCCANN MADRID, MOVEMENT, SNAPCHATCOCA-COLA WESTERN EUROPE: FANTAXYOU: FANTAXEUROPEThe Challenge Everybody loves the taste of Fanta, 27 out of 32 countries in Europe said so. But with sales volumes and teen recruitment steadily declining, it was time to think long term and bring teens back to the [...]
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