Shortlisted 2018BRAND & MEDIA OWNER PARTNERSHIP BrandINTERNATIONAL ASSOCIATION OF ATHLETICS FEDERATIONSLead AgencySTORYFULINTERNATIONAL ASSOCIATION OF ATHLETICS FEDERATIONS: YOU CAN'T BEAT THEM, BUT YOU CAN [EMOJI] LIKE THEM!The Challenge Marking the highlight of the global athletics’ calendar, the IAAF wanted to build awareness for potential fans while engaging current followers on social media for the IAAF World Championships [...]
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