February 20, 2025
2025 entries now open, with two new specialist categories – ‘Brand Event’ and ‘Technology Partner’
London, Thursday 20th February 2025 – The 2025 World Media Awards (WMAs) are open for entry today, offering 10 categories to recognise the very best in cross-platform, cross-border, content-driven advertising. Created by the World Media Group, a strategic alliance of global media brands that promotes award-winning journalism and the value of quality international media to the marketing industry, the WMAs are now celebrating their 10th year.
“The media industry is constantly evolving, and, as the World Media Awards enters its tenth year, it’s important to reflect those changes, which is why we’ve added two new categories,” said World Media Group CEO, Jamie Credland. “We’ve been impressed by the brilliant brand storytelling that we’ve seen coming out of live and virtual brand events and amplified through media, which deserves its own standalone category. Likewise, technology and research are at the heart of many great content marketing briefs, so we want to acknowledge the unsung companies that support marketers and bring their ideas and campaigns to life.”
The criteria for the new Specialist Categories are as follows:
Brand Event: This category celebrates the power of events to bring people together, build a sense of community and exchange ideas, both during the event itself and as part of a larger international marketing campaign. The judges will be looking for branded in-person or virtual events that were amplified internationally to a broader audience.
Technology Partner: Technology, research and services companies that support marketers with their international, content-led campaigns are encouraged to enter this category. The judges will be looking for a demonstrated commitment to quality content, distributed internationally through an innovative solution. The winner could be a vendor that supports an existing international media company, or that works directly with a client or agency.
A panel of international judges
To reflect the importance of collaboration in creating successful international, content-driven advertising campaigns, the independent jury is made up of heavy-weight judges from brands, agencies and media owners. You can find out more about this year’s jury here.
International advertising campaign worth €750k
The World Media Awards offer a unique prize to each of the sector category winners. The winning entries are amplified in a worldwide advertising campaign valued at more than €750k running across the World Media Group’s leading international media brands. Members comprise BBC Global News, Business Insider, CNN, The Economist, Forbes, Fortune, National Geographic, The New York Times Company, POLITICO, Reuters, TIME, The Wall Street Journal, The Washington Post and associate member, The Atlantic.
Championing international trusted journalism
The WMAs are not-for-profit. Fifty percent of the entry fee will be donated to Reporters Without Borders, which protects and supports journalism and freedom of speech around the world. General entry fees are £250. Technology vendor entry fees are £295.
How to enter
You canenter the WMAs at https://world-media-group.com/awards/how-to-enter/. Campaigns must have intentionally targeted audiences in at least three countries and 75% of the activity needs to have been implemented between January 2024 and April 2025. There is no requirement for campaigns to have run in any of the World Media Group brands. The closing date for entries is Thursday 22nd May 2025.
Categories
This year there are 10 award categories plus the ‘Content Leadership & Innovation‘ and ‘Rising Star’ awards, which are judged based on nominations from WMG members. The jury will select the Grand Prix from amongst the following sector category winners:
- Corporate Influencer
- Financial Services
- Luxury & Lifestyle
- Technology & Telecoms
- Travel & Tourism
Specialist categories
The following five categories are designed to celebrate the power of great partnerships between brands and media owners, the potential for brand storytelling to drive social issues and solutions, the power of brand events, and the talented organisations who are leading the way in delivering effective, creative and innovation solutions for brands.
- Brand and Media Owner Partnership
- Brand Event
- Small Budget, Great Impact
- Social Impact
- Technology Partner
Awards ceremony
The winners will be announced at an exclusive live ceremony in London on Thursday 18th September 2025. Shortlisted entrants will receive two free tickets to join the celebration as guests of the World Media Group, and additional tickets will be available for purchase.