March 10, 2025
Carat’s Anna Campbell and Investec’s Alison Harbert lead the jury of brands, agencies and media owners; Brand Metrics returns as the official Awards partner.
London, Thursday 6th March 2025 – The World Media Group is pleased to announce that Anna Campbell, Global Client President at Carat and Alison Harbert, Marketing Director, Investec, will Co-chair the judging panel at this year’s World Media Awards. The Co-chairs are responsible for leading an independent jury made up of heavy-weight judges from brands, agencies and media owners, selected to reflect the importance of collaboration when creating successful international, content-driven advertising campaigns. You can find out more about this year’s jury here.
“As one of the few benchmarks for evaluating international content marketing campaigns, the World Media Awards is always an important milestone in the industry calendar,” said Alison Harbert. “I’m delighted to be Co-chairing the judging panel with Anna this year, and I look forward to taking a behind-the-scenes look at the amazing work that is created when brands, agencies and media partners come together.”
“In addition to judging the classic content-driven media partnerships, I’m looking forward to seeing the entries in the new categories this year. Technology now plays such a huge part in bringing so many of our stories to life, and those brands and organisations who are using it well deserve to be celebrated,” said Anna Campbell. “With the Branded Event category, I’m excited to see how brands are amplifying content from live events to help cut through the noise and really stand out.”
Brand Metrics returns as official partner
The organisers are delighted to confirm that Brand Metrics returns as the official partner of the World Media Awards for the second year running. “We work with publishers to help them measure campaign effectiveness on their sites, and we’re a great believer in the power of journalism,” said Sean Adams, Chief Marketing Officer, Brand Metrics. “Partnering with The World Media Awards is a natural fit, allowing us to support premium publishers while celebrating the success of brilliant international content advertising campaigns.”
The World Media Awards offer 10 categories to recognise the very best in cross-platform, cross-border, content-driven advertising. Created by the World Media Group, a strategic alliance of global media brands that promotes award-winning journalism and the value of quality international media to the marketing industry, the WMAs are now celebrating their 10th year.
The criteria for the two new Specialist Categories are as follows:
Branded Event: This category celebrates the power of events to bring people together, build a sense of community and exchange ideas, both during the event itself and as part of a larger international marketing campaign. The judges will be looking for branded in-person or virtual events that were amplified internationally to a broader audience.
Technology Partner: Technology, research and services companies that support marketers with their international, content-led campaigns are encouraged to enter this category. The judges will be looking for a demonstrated commitment to quality content, distributed internationally through an innovative solution. The winner could be a vendor that supports an existing international media company, or that works directly with a client or agency.
International advertising campaign worth €750k
The World Media Awards offer a unique prize to each of the sector category winners. The winning entries are amplified in a worldwide advertising campaign valued at more than €750k running across the World Media Group’s leading international media brands. Members comprise BBC Global News, Business Insider, CNN, The Economist, Forbes, Fortune, National Geographic, The New York Times Company, POLITICO, Reuters, TIME, The Wall Street Journal, The Washington Post and associate member, The Atlantic.
Championing international trusted journalism
The WMAs are not-for-profit. Fifty percent of the entry fee will be donated to Reporters Without Borders, which protects and supports journalism and freedom of speech around the world. General entry fees are £250. Technology vendor entry fees are £295.
How to enter
You can enter the WMAs at https://world-media-group.com/awards/how-to-enter/. Campaigns must have intentionally targeted audiences in at least three countries and 75% of the activity needs to have been implemented between January 2024 and April 2025. There is no requirement for campaigns to have run in any of the World Media Group brands. The closing date for entries is Thursday 22nd May 2025.
Categories
This year there are 10 award categories plus the ‘Content Leadership & Innovation‘ and ‘Rising Star’ awards, which are judged based on nominations from WMG members. The jury will select the Grand Prix from amongst the following sector category winners:
- Corporate Influencer
- Financial Services
- Luxury & Lifestyle
- Technology & Telecoms
- Travel & Tourism
Specialist categories
The following five categories are designed to celebrate the power of great partnerships between brands and media owners, the potential for brand storytelling to drive social issues and solutions, the power of branded events, and the talented organisations who are leading the way in delivering effective, creative and innovation solutions for brands.
- Brand and Media Owner Partnership
- Branded Event
- Small Budget, Great Impact
- Social Impact
- Technology Partner
Awards ceremony
The winners will be announced at an exclusive live ceremony in London on Thursday 18th September 2025. Shortlisted entrants will receive two free tickets to join the celebration as guests of the World Media Group, and additional tickets will be available for purchase.