November 22, 2024
Campaign Sets Agenda for Global Transformation Around Scope 3 Emissions with C-suite
London, Friday 22nd November, 2024 – The World Media Group, an alliance of leading global media organisations united in championing trusted journalism, is delighted to announce the winners of the 2024 World Media Awards.
Infosys, (NSE, BSE, NYSE: INFY), a global leader in next-generation digital services and consulting, in collaboration with Economist Impact, won the Grand Prix for its campaign ‘Value Chain Navigator’, an innovative tool designed to turn insights from 1,250 companies into action, setting the agenda to accelerate global transformation around Scope 3 emissions. The goal of the programme is to help business decision-makers understand what value chain emissions activities they should be thinking about, and to identify their next steps to effectively manage the process.
“We had an impressive range of finalists this year, but the jury all agreed that Infosys and Economist Impact’s ‘Value Chain Navigator’ deserved the Grand Prix,” said Jamie Credland, CEO World Media Group. “The campaign made the complex topic of how to mitigate Scope 3 emissions both accessible and engaging to a C-suite audience. The team brought data and insights to life through videos, a white paper, articles and an interactive data exploration tool – and then amplified those assets on a global scale – demonstrating the very best in content-driven marketing.”
“We are thrilled that the Value Chain Navigator, supported by Infosys has been recognised in this year’s awards, both in the Corporate Influencer category and with the prestigious Grand Prix. This achievement showcases how combining insight with innovation can create something truly unique. With the technical expertise provided by Infosys, the programme has informed, engaged and inspired an influential global audience, while also driving progress on key issues such as measuring and reducing Scope 3 emissions.” Claudia Malley, President / Managing Director, Economist Impact partnerships
The awards, presented by the World Media Group, recognise global brands, agencies and media partners who are creating the most effective content-driven marketing and advertising campaigns. Brands including Absa CIB, Blancpain, Capgemini, CREA, Destination Canada, Google, Hewlett Packard Enterprise, PwC, Visa and Wellcome were amongst those receiving accolades for their impressive category entries at last night’s Awards celebration.
In addition to the category prizes, Ann Gordon, International MarketingLead for the GREAT Trade and Invest campaign at UK Government’s Department for Business and Trade, was presented with the Award for Content Leadership and Innovation. This honour is awarded to the individual recognised by peers for talent in creating exemplary international content-driven campaigns that demonstrate brand bravery, creativity and innovation.
The World Media Awards Ceremony was supported by Brand Metrics. The independent jury, made up of heavy-weight judges from brands, agencies and media owners, was led by co-chairs Jasmin Kaur, Global Managing Partner, Havas Media Network and Santosh Sethumadhavan, Global Head of Commercial Campaigns, Swift this year.
The full case studies for this year’s winning entries, along with the winners of previous years, are available to read in the World Media Group’s Creative Vault here.
The winners of the World Media Awards 2024 are as follows:
| CORPORATE INFLUENCER & GRAND PRIX WINNER Winner: Value Chain Navigator Brand: Infosys Entered by: Economist Impact Judges’ Comments The jury understood the complexity of building this strategy using different channels – even extending it into the experiential. They applauded the team for making a complex topic accessible and engaging the C-Suite directly. Highly Commended: Connecting The Dots: Building Trust In Data Sharing Brand: Capgemini Entered by: Capgemini Judges’ Comments: Our judges loved the smart use of humour, the implementation across multiple languages, and the impressive business result. FINANCIAL SERVICES Winner: Visa Live at the Louvre Brand: Visa Entered by: Starcom Worldwide Credits: Brut Judges’ Comments: The jury were impressed by the scale of impact delivered with a relatively small team and budget, turning an event in Paris into a global moment. Highly Commended: Africa’s New Tomorrow Brand: Absa CIB Entered by: BBC Studios (StoryWorks EMEA) Credits: Starcom South Africa / Carat South Africa Judges’ Comments: The jury loved the use of deep regional expertise combined with first-party data to gain cut-through in a challenging and competitive market. TECHNOLOGY & TELECOMS Winner: Engaging C-Suites Through Gamified Content Brand: Google Entered by: Financial Times Judges’ Comments: The jury loved the use of gamification to reach a senior decision-maker audience, and the ability to put yourself in the shoes of multiple C-suite roles. Highly Commended: HPE: Unlock Ambition Brand: Hewlett Packard Enterprise Entered by: Realm B2B Credits: BBC, Wall Street Journal, Forbes, Business Insider Judges’ Comments: The jury thought this was a very well-executed, multi-partner campaign, that not only understood the role that each partner played in the lives of the target audience, but also built connections between the partners across the audience journey. TRAVEL & TOURISM Winner: Open Atlas Brand: Destination Canada Entered by: Economist Impact Credits: Initiative Media Canada Judges’ Comments: The jury loved the well-rounded and beautiful multi-media storytelling, and the effective execution of the strategy, which delivered impressive results. Specialist Categories: BRAND & MEDIA OWNER PARTNERSHIP Winner: FanZone: UEFA Women’s Champions League Brand: Visa Entered by: DAZN Judges’ Comments: This was an audience-led strategy that added a new level of conversation to the UEFA Women’s Cup. The jury were impressed by the strong results and scale of impact of this great partnership. Highly Commended: The Future Of AI Brand: PwC Entered by: TED Credits: Culture3 Judges’ Comments: The judges commended the innovative execution of this strategy, and the potential for growth of this fantastic partnership. SMALL BUDGET, GREAT IMPACT Winner: Dispatches On Climate And Health Brand: Wellcome Entered by: New York Times Advertising Judges’ Comments: The jury loved the smart use of creative execution across multiple media and were impressed by the cut-through achieved at COP for the client, creating a great impact. SOCIAL GOOD Winner: Beyond the Surface Brand: Blancpain Entered by: Economist Impact Judges’ Comments: Our judges loved the depth of the storytelling in this entry, based on strong data insights and reaching key government policy makers. Highly Commended: Disability, Sexuality And Consent: How Activists Are Reshaping The Narrative Brand: CREA Entered by: New York Times Advertising Judges’ Comments: The judges were impressed with how this entry shines light on a difficult subject, with a beautifully created campaign. |