Shortlisted 2021Social Good BrandCorteva AgriscienceEntered by:BBC Global NewsCorteva Agriscience: Follow the food season 2The Challenge Off the back of season 1 of Follow The Food, a TV documentary series and digital hub in association with Corteva Agriscience, Ogilvy Entertainment and the client came back to BBC StoryWorks and renewed for season 2. The company was [...]
Winner 2021Brand & Media Owner Partnership BrandREWE Markt GmbHEntered by:OMD Germany GmbHCREDITS:Ad AllianceA(I)ttack of the killer tomatoesThe Challenge Supermarket chain REWE plays a big part in the local food retail industry and has set itself the clear goal of becoming market leader. To get there, they continuously strive to outsmart their competition. To follow a [...]
Shortlisted 2021Media and Entertainment BrandSony Pictures EntertainmentEntered by:OMD EMEABad Boys for Life - Re-energising the franchiseThe Challenge Sony Pictures Releasing International tasked OMD EMEA with raising unaided awareness across 28 different markets to drive significant box office revenue for the business with the release of Bad Boys for Life. The challenge was made even tougher [...]
Shortlisted 2021Brand & Media Owner Partnership BrandIberdrolaEntered by:The Trust: The Wall Street Journal | Barron's GroupCREDITS:Headland Consultancy Power to changeThe Challenge Released in January 2021, the People’s Climate Vote demonstrated that there is recognition that climate change is a global emergency.- stating “over all 50 countries, 64% of people said that climate change was an [...]
Shortlisted 2021Media and Entertainment BrandElectronic ArtsEntered by:m/SIXFIFA win as oneThe Challenge The annual launch of EA’s FIFA has been driven by fierce competition, both within the gaming category, but also as a reflection of the huge competition within football. When launching FIFA21 we needed to drive mass awareness of the new game and ultimately bring [...]
Shortlisted 2021Corporate Influencer BrandEPOSEntered by:The Trust: The Wall Street Journal | Barron's GroupCREDITS:Verizon MediaBad audio is bad businessThe Challenge EPOS is part of the Demant group – a world-leading audio and hearing technology group that offers solutions and services to help people connect and communicate with the world around them. The Demant Group operates in [...]
Shortlisted 2021Media and Entertainment BrandbeIN SPORTSEntered by:VMLY&R MiamiLove it like the first timeThe Challenge Empty stadiums, fans stuck at home, soccer leagues on hiatus for almost 100 days… a global lockdown. How could beIN SPORTS get all those soccer fans excited for the return of soccer? To reignite their fans’ passion for soccer, beIN Media [...]
Shortlisted 2021Automotive BrandHyundai Motor CompanyEntered by:Bloomberg Media StudiosH2 economyThe Challenge Hyundai Motor Company is among the automotive industry giants that are investing in building and popularizing hydrogen fuel cell electric vehicles (FCEVs). Beyond the production and sale of these advanced vehicles, the company also is increasingly devoted to increasing awareness and application of hydrogen as [...]
Shortlisted 2021Automotive BrandPolestarEntered by:ForbesThe under 30 driveThe Challenge Polestar is a design-focused electric performance car brand determined to improve society. By harnessing cutting-edge technology, they advance sustainably designed and ethically sourced performance vehicles to help people make a clean getaway. As a brand on a mission, Polestar wanted to creatively tap eco-friendly consumers interested in [...]
Shortlisted 2021Automotive BrandToyotaEntered by:m/SIXCREDITS:The&PartnershipScoring the ‘Perfect 10’ for Toyota’s biggest sales modelThe Challenge The Toyota Yaris is Toyota’s most important model in Europe, in 2019 1 in 4 Toyota’s sold was a Yaris. Being the brand’s best known nameplate means the Yaris brand disproportionately impacts overall brand perceptions thanks to the large number of Yaris’ [...]
World Media Group