Shortlisted 2021Automotive BrandToyotaEntered by:m/SIXCREDITS:The&PartnershipScoring the ‘Perfect 10’ for Toyota’s biggest sales modelThe Challenge The Toyota Yaris is Toyota’s most important model in Europe, in 2019 1 in 4 Toyota’s sold was a Yaris. Being the brand’s best known nameplate means the Yaris brand disproportionately impacts overall brand perceptions thanks to the large number of Yaris’ [...]