Shortlisted 2021Media and Entertainment BrandElectronic ArtsEntered by:m/SIXFIFA win as oneThe Challenge The annual launch of EA’s FIFA has been driven by fierce competition, both within the gaming category, but also as a reflection of the huge competition within football. When launching FIFA21 we needed to drive mass awareness of the new game and ultimately bring [...]
Shortlisted 2019Media & Entertainment BrandEA Sport’s FIFA19Entered by:Electronic ArtsCredits:Universal, Perform, BT Sports, StarcomChampions Play FearlessThe Challenge The gaming market had changed dramatically since the launch of FIFA18, with the rise of the highly engaging Battle Royale genre and unprecedented impact of Fortnite. Epic Games’ runaway success had introduced a new group of more casual gamers, [...]