Shortlisted 2021Media and Entertainment BrandElectronic ArtsEntered by:m/SIXFIFA win as oneThe Challenge The annual launch of EA’s FIFA has been driven by fierce competition, both within the gaming category, but also as a reflection of the huge competition within football. When launching FIFA21 we needed to drive mass awareness of the new game and ultimately bring [...]
Shortlisted 2021Automotive BrandToyotaEntered by:m/SIXCREDITS:The&PartnershipScoring the ‘Perfect 10’ for Toyota’s biggest sales modelThe Challenge The Toyota Yaris is Toyota’s most important model in Europe, in 2019 1 in 4 Toyota’s sold was a Yaris. Being the brand’s best known nameplate means the Yaris brand disproportionately impacts overall brand perceptions thanks to the large number of Yaris’ [...]