Shortlisted 2021Luxury & Lifestyle BrandTriumphEntered by:WavemakerA triumph for TriumphThe Challenge Triumph Lingerie wanted to accelerate growth. Just like any other retail brands, they were challenged to act beyond brick and-mortar businesses and adapt to the ever-changing online landscape. Triumph wanted to strengthen their (#1) position in the Taiwan market, but at the same time they [...]
Winner 2021Luxury & Lifestyle BrandThe North FaceEntered by:PHD Global BusinessCREDITS:Bigger., Mongoose, 1000heads, Runner's World, 4running, Trails, Aktiv Laufen!, TrailRun, Like the Wind, StravaPower further, together - Launching a trail running shoe during a pandemicThe Challenge The North Face was born out of a passion to help people explore the world. Then the pandemic happened. To [...]
Shortlisted 2021Luxury & Lifestyle BrandSamsung Galaxy Fold 2Entered by:Starcom WorldwideCREDITS:High Snobiety, The Robb ReportLook again at the Galaxy FoldThe Challenge First Impressions Are Hard To Shake We needed to get luxury phone buyers to look again at the Samsung Galaxy Fold 2, doubling sales of Samsung’s most expensive foldable phone. In 2019 Samsung introduced the [...]
Shortlisted 2021Luxury & Lifestyle BrandMeeticEntered by:Havas Media GroupRe-humanizing digital relationshipsThe Challenge Our client came to us for help in driving a change in brand perception, to build trust with our 18-34 YOA target group and drive new memberships. ‘’Meetic Group’’ operates a collection of 8 online dating sites in Europe, they are the preferred and [...]
Shortlisted 2021Luxury & Lifestyle BrandBumbleEntered by:Havas InternationalCREDITS:Spotify, The Brooklyn Brothers, CaviarBuilding brand buzz in lockdownThe Challenge Background – Bumble is a dating and social networking app built on empowering women to make the first move. The brand positioning is to promote healthy relationships both on and off the platform, aiming to become a true partner [...]
Shortlisted 2021Financial Services BrandWells FargoEntered by:Bloomberg Media StudiosThe way aheadThe Challenge In 2020, Bloomberg and Wells Fargo developed The Way Ahead, stories designed for entrepreneurs faced with a global pandemic, driven to invent their way to survival. It featured six Wells Fargo customers across a range of industries – from Zoom, a global technology company, [...]
Shortlisted 2021Financial Services BrandUBSEntered by:The Trust: The Wall Street Journal | Barron's GroupCREDITS:Spark Foundry Serious about sustainable investingThe Challenge In 2020, UBS was the first truly global wealth manager to make 100% sustainable portfolios their preferred solution above traditional investments. Because sustainable investments aren't just good for the planet and society – they can be [...]
Shortlisted 2021Financial Services BrandUBSEntered by:Spark Foundry WorldwideCREDITS:Publicis ZurichIlluminate, educate, reciprocate media strategyThe Challenge In the run up to 2020, UBS was working with a shrinking media budget to win a growing High Net Worth audience, while being up against some highly vocal competition. In this demanding environment, a pure efficiency-focused media strategy had made sense [...]
Shortlisted 2021Financial Services BrandRefinitivEntered by:Financial TimesTrade secretsThe Challenge Refinitiv is a global provider of financial market data and infrastructure. One of its offerings is a wide range of trading solutions for end-to-end workflow support. As a relatively young brand, Refinitiv wanted to raise awareness in its core audience of global C-suite financial decision-makers. Refinitiv recognized [...]
Winner 2021Financial Services BrandLombard OdierEntered by:Lombard OdierCREDITS:Wavemaker, VMLY&RTransitioning to a CLIC economyThe Challenge Our current branding campaign journey started in 2016. In that year, we launched a campaign to articulate our central philosophy of “rethink everything,” or constantly re-evaluating the world around us, to provide fresh perspectives for our clients. In 2018, there was no [...]
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