Shortlisted 2021Financial Services BrandUBSEntered by:Spark Foundry WorldwideCREDITS:Publicis ZurichIlluminate, educate, reciprocate media strategyThe Challenge In the run up to 2020, UBS was working with a shrinking media budget to win a growing High Net Worth audience, while being up against some highly vocal competition. In this demanding environment, a pure efficiency-focused media strategy had made sense [...]