The Implications of AI on Trust and Truth In Marketing

June 28, 2023

The World Media Group hosted a panel in Cannes with Amir Malik, Managing Director, Digital Transformation Accenture and Evan Bretos, Director, Newsroom at The Washington Post discussing the implications Generative AI may have on trust and truth in marketing. Emma Winchurch-Beale, Executive Director, Insider, chaired the discussion, quizzing our experts on issues such as:

  • How marketers are currently using generative AI and how quickly it’s changing
  • The impact generative AI will have on personalisation
  • What will happen when there’s more AI generated content than human content
  • The consequences of AI generated by bad actors

Watch the full video to find out what our panel had to say about all these questions and more.