Should you advertise in an election year?

February 19, 2024

There are good reasons for brands to spend their ad dollars with trusted news outlets, writes Jamie Credland, CEO of World Media Group, an alliance of leading global media organisations.

This year will see more than half the world’s population heading to the polls, with at least 70 countries holding national elections including the US, the UK, India and Russia. The results of these elections will shape the socioeconomic landscape for millions of people and will have huge implications for businesses and marketers. Read the full article here: