Traditional media vs social: savvy media brands combine the best of both to thrive

November 14, 2023

News publishers still rely on social media platforms for added reach. World Media Group’s CEO asks how they are leveraging their strong brand values on social to drive audiences.

Where do you get your daily news? That’s one of the questions I ask my guests on the World Media Group’s My Media Life series. I’ve interviewed a wide range of people across the media and marketing industry — from advertising veterans to rising stars — and so far, I’ve never known anyone to acknowledge social media as their primary news source.

Perhaps the nature of the business we’re in makes people a little more discerning about their daily news, but that certainly doesn’t appear to be the wider view, especially with the under-25s. Read more.