World Media Awards 2023 Shortlist Announced

June 27, 2023

Strong Increase Across Corporate Influencer, Financial Services and Rising Star Categories

London, Tuesday 27th June: The World Media Group has announced the shortlist for the 2023 World Media Awards (WMAs), which showcase the best in international content-driven, cross-border advertising. The awards drove strong international interest across APAC, EMEA and the Americas attracting entries from Belgium, Canada, Chile, France, Germany, Ireland, Singapore, Turkey, UK and the USA, UAE to highlight a few.

This year, entries increased by 100% in the Corporate Influencer category and 63% in the Financial Services category compared to last year. Entries for the Rising Star category – introduced last year to recognise talented individuals who are making a significant impact to the creativity and effectiveness of content-led advertising strategies early on in their careers – have more than doubled.

The shortlist, which includes a wide variety of renowned brands, was decided by an international team of 39 heavyweight jurors from leading advertisers, agencies and publishers. The jury’s make up reflects the vital importance of collaboration between all three parties when creating effective content-driven marketing campaigns. This year’s Co-chairs are Jerry Daykin, Head of Global Media, Beam Suntory and Natasha Byrne, Managing Partner, UM. You can see the full list of judges here.

“I was delighted to see so many high-quality entries which were insight-led and data-driven across all categories, but it was particularly interesting to see such an increase in strong campaigns from the Financial Services sector, perhaps a reflection of the need for financial institutions to set themselves apart from the competition in the current economic climate,” said Natasha Byrne, Managing Partner, UM.

“The number of strong candidates competing for this year’s Rising Star award blew me away,” said Jerry Daykin, Head of Global Media, Beam Suntory. “Shortlisting this impressive list of entries was tough, but it gives me confidence that brands are in safe hands for years to come. This next generation of savvy marketers are already showing such innovation with their contributions to international, content-led, advertising, it’s truly inspiring.”

World Media Awards Event: The final category winners will be announced during an exclusive live ceremony at the Ham Yard Hotel in London on Thursday 7th September 2023 The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining brands such as Johnnie Walker, London & Partners, Malaria No More, Shell, Sonos and Tata Motors, who have taken home the prize in previous years.

Winners’ Perks: The Awards are unique in that all winners not only walk away with a trophy and kudos on the night, but will also see their work celebrated in an exclusive worldwide advertising campaign valued at €750k+ which will run across the World Media Group’s leading international media brands comprising The Atlantic, BBC News, Insider, The Economist, Forbes, Fortune, National Geographic, Reuters, Politico Europe, The New York Times, The Smithsonian, TIME, The Wall Street Journal and The Washington Post.

The 2023 shortlist is as follows:


Brand / Campaign Entered by
Audi – Audi Future | 4ward | Sustainability TIME
VolkswagenThe Force Is Strong, United! PHD Germany
Volkswagen Group – MMP: Multi Brand Activation Omnicom Group
Volkswagen ID. Buzz – Feeling The Force Of A Perfect Partnership PHD and Scholz&Friends

Corporate Influencer

Brand / Campaign Entered by
Brand Scotland – Scotland: More Than You Thought BBC StoryWorks
Haleon– The Health Inclusivity Index Economist Impact
Iberdrola – The Power Playbook: How Leaders Use Renewables The Trust at The Wall Street Journal | Barron’s Group
Iberdrola – Building A Green Energy Major Headland Consultancy
Maersk –Discover New Paths Havas Business

Financial Services

Brand / Campaign Entered by
Invest Europe– A Different Angle: Funding people, With Purpose Invest Europe
iShares by BlackRock– Index More Mindshare
PGIM – OutFront Reuters
Visa – Protecting Gamers Protects Visa Starcom Worldwide
Visa – Visa: The Right Way To Right Attention Starcom Worldwide

Luxury & Lifestyle

Brand / Campaign Entered by
adidas– Ozworld EssenceMediacom
Birkenstock – Birkenstock & The New York Times Advertising “Ugly for a Reason” The New York Times Advertising
Boucheron– Media Beyond Gender iProspect Global

Media & Entertainment

Brand / Campaign Entered by
Bumble – Brand Anthem Havas Media Group London
PlayStation– # GameTok EssenceMediacom
Reuters – Reuters NEXT Thomson Reuters

Technology & Telecoms

Brand / Campaign Entered by
Dell – Dell x VMware x CIO: Be Ready For The Future Foundry, an IDG, Inc. company
Deutsche Telekom AG – #WhatWeValue: Embracing Volunteerism With Gen Z Mindshare GmbH
Samsung Galaxy Z Flip 4 – Samsung Galaxy: Flipping Perceptions With StemDrop Starcom Worldwide

Travel & Tourism

Brand  / Campaign Entered by
Abu Dhabi TourismAbu Dhabi Unwrapped: A Sonic Travel Guide BBC StoryWorks
Cymru Wales (Welsh Government) – Wales To The World Orchard Media and Events
Let’s Do London 2022 – Let’s Do London Wavemaker Global
Travel Manitoba– Canada’s Heart Is Calling Travel Manitoba

Specialist Categories:

Brand & Media Owner Partnership

Brand / Campaign Entered by
Birkenstock – Birkenstock & The New York Times Advertising “Ugly for a Reason” The New York Times Advertising
DP World – Trade In Transition Economist Impact
Kyndryl – Profiles Of Progress Economist Impact
Target – Remezcla + Target Remezcla

Rising Star

Name Company
Tilman Henschke   Crossmedia
Teodora Tepavicharova Condé Nast
Sakshi Bhambhani OMD EMEA
Rosie Duckworth UM
Obinna Iwuji Wavemaker

Social Good

Brand / Campaign Entered by
Deutsche Telekom AG – #WhatWeValue: Embracing Volunteerism With GenZ Mindshare GmbH
Haleon– The Health Inclusivity Index Economist Impact
Leaps by Bayer–Crossing The Line BBC StoryWorks
Samsung – Putting Samsung Live Recommerce At The Heart Of World Environment Day Starcom Worldwide

For full details of shortlisted entries go to


Media contact:

Charlotte Panther T: 07834 431206 or E:

About The World Media Group

The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC News, The Economist, Forbes, Fortune, Insider, National Geographic, Politico Europe, Reuters, The New York Times Company, The Smithsonian, TIME, The Wall Street Journal and The Washington Post, and partners Brand Metrics, Dianomi and Smartology. To find out more about the World Media Group, please visit