The 2024 World Media Awards Now Open for Entry

April 10, 2024

New categories include ‘Small Budget, Great Impact’ and B2B

London, Wednesday 10^th April 2024: The 2024 World Media Awards (WMAs) are open for entry today, offering 11 categories to recognise the very best in cross-platform, cross-border, content-driven advertising. Created by the World Media Group, a strategic alliance of global media brands that promotes award-winning journalism and the value of quality international media to the marketing industry, the WMAs are now in their ninth year.

B2B added to the sector categories

The organisers have added two new categories this year. The B2B category is designed to recognise the best content-led campaigns targeting international business audiences. These can come from any brand that creates products or services designed to support business customers.

‘Small Budget, Great Impact’

This new specialist category is designed to show off strong partnerships between brands and media owners. It recognises stand-out international branded-content campaigns that are created on a smaller budget (less than €300K or USD $300K). The ‘Small Budget, Great Impact‘ category can be entered by media owners and must demonstrate how the client and media owner have worked together to develop engaging content that delivers outstanding results for the brand.

A panel of international judges

To reflect the importance of collaboration in creating successful international, content-driven advertising campaigns, the independent jury is made up of heavy-weight judges from brands, agencies and media owners. Leading this year’s line-up are co-chairs Jasmin Kaur, Global Managing Partner, Havas Media Network and Santosh Sethumadhavan, Global Head of Commercial Campaigns, Swift.You can find out more about this year’s judges here.

“The last few years have been challenging for the marketing and media industry, across agencies, publishers and in-house. Concerns around profitability have resulted in budget cuts which often means brands are expected to be doing more with less,” said Kaur. “The Small Budget, Great Impact category is an inspired addition to the World Media Awards. We’ll be looking for campaigns that show a deep understanding of the client’s brand and marketing objectives and deliver innovative content in the most effective format. It’s going to be one of the most interesting categories to judge, and I’m looking forward to seeing just how creative brands can be on a smaller budget!”

Sethumadhavan added: “The World Media Awards always provides insight into how the top international advertising teams are driving engagement and success for global brands through content-led marketing strategies. After many years of leading B2B campaigns for major brands, I’m particularly excited to see that the jury will be evaluating B2B as a standalone sector category this year. Alongside Jasmin, I look forward to working with the judges to ensure that we surface the very best campaigns and give them the kudos they deserve.”

The World Media Awards offer a unique prize to each of the sector category winners. The winning entries are amplified in a worldwide advertising campaign valued at more than €750k running across the World Media Group’s leading international media brands. Members comprise BBC Global News, Business Insider, CNN, The Economist, Forbes, Fortune, National Geographic, The New York Times Company, Politico, Reuters, TIME, The Wall Street Journal, The Washington Post, and associate member, The Atlantic.

global media brands that make up the World Media Group.

Championing international trusted journalism

The WMAs are not-for-profit. 50 percent of the entry fee will be donated to Reporters Without Borders, which protects and supports journalism and freedom of speech around the world. Early bird entry fees before 28th June are £150. Entry fees after 28th June are £200. The exception to this is the Rising Star category, which is £50 to enter. The total entry fee for Rising Stars will be donated to Brixton Finishing School, which supports access to the advertising and media industry for under represented communities.

How to enter

You can enter the WMAs at https://world-media-group.com/awards/how-to-enter/. Campaigns must have intentionally targeted audiences in at least three countries and 75% of the activity needs to have been implemented between April 2023 and June 2024. There is no requirement for campaigns to have run in any of the World Media Group brands. The closing date for entries is Thursday 12^th September 2024.

Specialist categories

The following four categories are designed to celebrate the power of great partnerships between brands and media owners; the potential for brand storytelling to drive progress on social issues; and to celebrate the next generation of talented individuals who are leading the way in delivering effective, creative and innovative solutions for brands.

Brand and Media Owner partnership
Small Budget, Great Impact
Rising Star
Social Good

Awards ceremony

The winners will be announced at an exclusive live ceremony on Thursday 21^st November 2024. Shortlisted entrants will receive two free tickets to join the celebration as guests of the World Media Group, and additional tickets will be available for purchase.

** ENDS **

About The World Media Group

The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include BBC News, Business Insider, CNN International, The Economist, Forbes, Fortune, National Geographic, The New York Times Company, Politico Europe, Reuters, TIME, The Wall Street Journal, The Washington Post, associate member The Atlantic, and partners Brand Metrics, Dianomi and Smartology. To find out more about the World Media Group, please visit www.world-media-group.com.