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60 seconds with Cathy Boxall, SVP Brand Entertainment, Story Lab

November 21, 2019

Awards, Interview

Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Cathy - More and more brands are investing in brand entertainment as a...

Interview with Robbie McCalwey, Director Global Marketing Strategy, EA

November 14, 2019

Awards, Interview

Belinda - What particular challenges are there in the Media & Entertainment sector? Robbie - Advertising campaigns within Media & Entertainment are seeing an increasing over reliance on personalisation that is...

New survey suggests brand activism is on the rise

November 6, 2019

Awards, Research

Content-led advertising continues to grow as brands address social and environmental challenges A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into...

World Media Awards 2019 – Grand Prix Shortlist

April 24, 2019

Awards

The World Media Group had some really innovative entries for their recent World Media Awards. Take a look at this video to see all those entries who were shortlisted for...

DEEP STATE Outfoxes the Competition to Win the Top Prize at the 2019 World Media Awards

April 5, 2019

Awards

FOX Networks Group Wins the Grand Prix for its DEEP STATE Pan-European Marketing Campaign London, Friday 5th April 2019:The winners of the 2019 World Media Awards were announced last...

More Than Just an Ego Boost: Awards Can Be a Serious Benchmark for the Industry

March 15, 2019

Awards, Thought Leadership

It’s awards season again and as the headlines from the Golden Globes, Oscars and Brits begin to fade, the spotlight is on an array of awards across the marketing industry....

International advertising is dead, long live international advertising

January 28, 2019

Thought Leadership

Once upon a time, international advertising could fairly be accused of being unexciting, needing to appeal to a broad target market and so lacking the great ideas that local campaigns...

Interview with Brodie Reid

January 22, 2019

Awards, Interview

Brodie Reid, Global Manager for Brand & Content for Tourism New Zealand, will be joining our panel of esteemed jurors for the 2019 World Media Awards. We caught up with...

Interview with Isabelle Lefebvre

January 22, 2019

Awards, Interview

We asked Isabelle Lefebvre, Managing Director Global Clients for Zenith Paris, what she considered to be the key factors for success in an international content-led marketing campaign. Isabelle will join...

Interview with Alison Tyrrell

January 16, 2019

Awards, Interview

We caught up with Alison Tyrrell, Head of Content (Marketing & Media) for Spark Foundry, and one of the jurors for the World Media Awards, to discuss what she was...

Five success factors for brand-media owner partnerships in content marketing

January 15, 2019

Awards, Thought Leadership, Top Tips

Choosing the right media owner platform for your content-led advertising campaign is key to success -  respondents to our recent “future of global content marketing” survey cited it as the...

New Survey into Content-driven Marketing Shows Engagement Metrics are Still Viewed as Less Important than Traditional Brand Measures

January 8, 2019

Awards, Research

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using...

Your new year challenge: how to target corporate influencers

January 2, 2019

Thought Leadership

It’s the start of a brand-new year and I’m sure that like me, people are already asking you if you have any resolutions for the coming year. Though I struggle...

What makes great content-led advertising?

December 17, 2018

Awards, Thought Leadership, Top Tips

What makes for great content-led advertising? And what makes for great international content-led advertising? As we begin to look forwards to the challenges and opportunities of the new year, I...

Interview with Iain Jacob

December 11, 2018

Awards, Interview

Iain Jacob, Director, Advisor and Investor, was kind enough to share his views on content-led advertising and international strategy before he joins us for the judging of the World Media...

Interview with Thibaut Portal

December 11, 2018

Awards, Interview

Thibaut Portal, Global Media Hub Leader for Pernod Ricard, discussed his thoughts on the future of content-led marketing ahead of his involvement with the World Media Awards 2019 as one...

Interview with Tanya Robinson

December 11, 2018

Awards, Interview

Tanya Robinson, Global Brand Director at the National Geographic will join us on the jury for the World Media Awards 2019, and ahead of this, we asked her what she...

Interview with Johanna Krantz

December 11, 2018

Awards, Interview

We asked Johanna Krantz, Commercial Director of the EMEA region for Reuters, what trends she had seen in content-led advertising before she joins us as a jury member for the...

Interview with Richard Stokes

December 11, 2018

Awards, Interview

Richard Stokes, Global Head of Content at Wavemaker, will join our experienced jury for the World Media Awards 2019, but prior to that, we caught up with him to discover...

Interview with Alex Wood, Europe Editor at Forbes

October 29, 2018

Q&A with Alex Wood, Europe Editor of Forbes and also a judge for the World Media Awards which are now open for entries UNTIL 7TH FEBRUARY 2019. You can enter...