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2020 World Media Awards Submissions Deadline Extended to Thursday 13th February

February 6, 2020

Awards

Winners of Each Category to Receive a Worldwide Advertising Campaign Valued at €650k+ London, Thursday 6th February, 2020: The World Media Group,a strategic alliance of the world’s leading media brands, has...

Marketers Expect Content-Driven Campaigns to Increase in 2020

January 30, 2020

Awards, Research

Article by Amy He  |  Jan 27, 2020  | EMarketer Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group....

Survey results in the news

January 30, 2020

Awards, Research

The Future Of Content-Led Marketing Around The World Report In the News Marketers Expect More Content-Driven Campaigns in 2020 - Edgy Marketers Expect Content-Driven Campaigns to Increase in 2020 -...

Interview with Christine von Hörde, International Media Management, Audi

January 30, 2020

Interview

Belinda - Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Christine - Identifying best practice and identifying what makes...

Interview with Joshua Krichefski, CEO, MediaCom

January 27, 2020

Awards, Interview

Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Josh - First, it’s worth defining Content Marketing as I think it...

60 seconds with Sital Banerjee, Global Head of Media & Marketing Performance Management, Philips

January 10, 2020

Awards, Interview

Belinda - Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Sital - This helps us spot and recognize talent...

Interview with Christoph Woermann, Managing Director Marketing, Deutsche Bank

December 12, 2019

Awards, Interview

Belinda - What particular challenges are there in the Financial Services sector? Christoph - The Financial Services Sector is rapidly changing due to many new market entrants from the financial...

Interview with Katya Ionova, Creative Director, UK & EMEA, Business Insider

November 21, 2019

Awards, Interview

Belinda -  What's the biggest change you've seen in content marketing since the awards began five years ago?" Katya - Tempting to say the rise of audio; however, the rise of...

60 seconds with Cathy Boxall, SVP Brand Entertainment, Story Lab

November 21, 2019

Awards, Interview

Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Cathy - More and more brands are investing in brand entertainment as a...

Interview with Robbie McCalwey, Director Global Marketing Strategy, EA

November 14, 2019

Awards, Interview

Belinda - What particular challenges are there in the Media & Entertainment sector? Robbie - Advertising campaigns within Media & Entertainment are seeing an increasing over reliance on personalisation that is...

New survey suggests brand activism is on the rise

November 6, 2019

Awards, Research

Content-led advertising continues to grow as brands address social and environmental challenges A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into...

World Media Awards 2019 – Grand Prix Shortlist

April 24, 2019

Awards

The World Media Group had some really innovative entries for their recent World Media Awards. Take a look at this video to see all those entries who were shortlisted for...

DEEP STATE Outfoxes the Competition to Win the Top Prize at the 2019 World Media Awards

April 5, 2019

Awards

FOX Networks Group Wins the Grand Prix for its DEEP STATE Pan-European Marketing Campaign London, Friday 5th April 2019:The winners of the 2019 World Media Awards were announced last...

More Than Just an Ego Boost: Awards Can Be a Serious Benchmark for the Industry

March 15, 2019

Awards, Thought Leadership

It’s awards season again and as the headlines from the Golden Globes, Oscars and Brits begin to fade, the spotlight is on an array of awards across the marketing industry....

International advertising is dead, long live international advertising

January 28, 2019

Thought Leadership

Once upon a time, international advertising could fairly be accused of being unexciting, needing to appeal to a broad target market and so lacking the great ideas that local campaigns...

Interview with Brodie Reid

January 22, 2019

Awards, Interview

Brodie Reid, Global Manager for Brand & Content for Tourism New Zealand, will be joining our panel of esteemed jurors for the 2019 World Media Awards. We caught up with...

Interview with Isabelle Lefebvre

January 22, 2019

Awards, Interview

We asked Isabelle Lefebvre, Managing Director Global Clients for Zenith Paris, what she considered to be the key factors for success in an international content-led marketing campaign. Isabelle will join...

Interview with Alison Tyrrell

January 16, 2019

Awards, Interview

We caught up with Alison Tyrrell, Head of Content (Marketing & Media) for Spark Foundry, and one of the jurors for the World Media Awards, to discuss what she was...

Five success factors for brand-media owner partnerships in content marketing

January 15, 2019

Awards, Thought Leadership, Top Tips

Choosing the right media owner platform for your content-led advertising campaign is key to success -  respondents to our recent “future of global content marketing” survey cited it as the...

New Survey into Content-driven Marketing Shows Engagement Metrics are Still Viewed as Less Important than Traditional Brand Measures

January 8, 2019

Awards, Research

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using...