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Five obvious-not-obvious lessons for more effective content marketing – from the world’s experts

April 26, 2021

Awards, Top Tips

Over the past five years, the World Media Awards have gathered and celebrated the very best international, content-led marketing campaigns – benchmarking the best work by global brands and tracking...

Survey shows increased focus on ‘Social Good’ amongst brands after the pandemic

March 29, 2021

Awards, Research

80% of advertisers are committed to an ESG strategy or UN Sustainable Development Goals  The World Media Group, a strategic alliance of the world’s leading media brands, today released its...

The 2021 World Media Awards for International Content-Driven Advertising are Now Open for Entry

January 28, 2021

Awards

TIME’s Damian Douglas Confirmed as the New World Media Group President London, Thursday 28th January, 2021: The 2021 World Media Awards (WMAs) have opened for entry today, offering nine categories...

Experts Share Top Tips for Creating an Award-Winning Campaign

October 9, 2020

Awards, Top Tips

Yesterday, members of the World Media Awards judging panel and the creators of this year’s Grand Prix winning entry for Sonos came together for our Awards Masterclass to discuss what...

Interview with Johan Jervoe, CMO, UBS, the winner of this year’s World Media Award for Content Leadership & Innovation

September 19, 2020

Awards, Interview

Now lockdown measures have been loosened and consumers are hungry to return to ‘normal’ life, is this the right time to invest more heavily in marketing? And if so, are...

Judges Like the Sound of Sonos’s Campaign at the 2020 World Media Awards

September 10, 2020

Awards

‘Brilliant Sound at Intersections of Culture and Cool’ Wins this Year’s Grand Prix London, Thursday 10th September 2020 – The World Media Group is pleased to announce the winners of...

Jurors Come Together on Zoom for the WMA2020 Virtual Judging Day

September 4, 2020

Awards

Yesterday was the Judging Day for the fifth annual World Media Awards and, as you might expect, 2020 was unlike any other year. Our team of international judges, led by...

UBS CMO Johan Jervoe Wins This Year’s ‘Content Leadership & Innovation Award’ as the World Media Awards 2020 Shortlist is Announced

March 12, 2020

Awards

UBS CMO Johan Jervoe Wins This Year’s ‘Content Leadership & Innovation Award’ as the World Media Awards 2020 Shortlist is Announced London, Thursday 12th March: The World Media Group*has announced...

2020 World Media Awards Submissions Deadline Extended to Thursday 13th February

February 6, 2020

Awards

Winners of Each Category to Receive a Worldwide Advertising Campaign Valued at €650k+ London, Thursday 6th February, 2020: The World Media Group,a strategic alliance of the world’s leading media brands, has...

Marketers Expect Content-Driven Campaigns to Increase in 2020

January 30, 2020

Awards, Research

Article by Amy He  |  Jan 27, 2020  | EMarketer Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group....

Survey results in the news

January 30, 2020

Awards, Research

The Future Of Content-Led Marketing Around The World Report In the News Marketers Expect More Content-Driven Campaigns in 2020 - Edgy Marketers Expect Content-Driven Campaigns to Increase in 2020 -...

Interview with Christine von Hörde, International Media Management, Audi

January 30, 2020

Interview

Belinda - Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Christine - Identifying best practice and identifying what makes...

Interview with Joshua Krichefski, CEO, MediaCom

January 27, 2020

Awards, Interview

Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Josh - First, it’s worth defining Content Marketing as I think it...

60 seconds with Sital Banerjee, Global Head of Media & Marketing Performance Management, Philips

January 10, 2020

Awards, Interview

Belinda - Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Sital - This helps us spot and recognize talent...

Interview with Christoph Woermann, Managing Director Marketing, Deutsche Bank

December 12, 2019

Awards, Interview

Belinda - What particular challenges are there in the Financial Services sector? Christoph - The Financial Services Sector is rapidly changing due to many new market entrants from the financial...

Interview with Katya Ionova, Creative Director, UK & EMEA, Business Insider

November 21, 2019

Awards, Interview

Belinda -  What's the biggest change you've seen in content marketing since the awards began five years ago?" Katya - Tempting to say the rise of audio; however, the rise of...

60 seconds with Cathy Boxall, SVP Brand Entertainment, Story Lab

November 21, 2019

Awards, Interview

Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Cathy - More and more brands are investing in brand entertainment as a...

Interview with Robbie McCalwey, Director Global Marketing Strategy, EA

November 14, 2019

Awards, Interview

Belinda - What particular challenges are there in the Media & Entertainment sector? Robbie - Advertising campaigns within Media & Entertainment are seeing an increasing over reliance on personalisation that is...

New survey suggests brand activism is on the rise

November 6, 2019

Awards, Research

Content-led advertising continues to grow as brands address social and environmental challenges A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into...

World Media Awards 2019 – Grand Prix Shortlist

April 24, 2019

Awards

The World Media Group had some really innovative entries for their recent World Media Awards. Take a look at this video to see all those entries who were shortlisted for...