February 6, 2020 10:50 am
Winners of Each Category to Receive a Worldwide Advertising Campaign Valued at €650k+
London, Thursday 6th February, 2020: The World Media Group,a strategic alliance of the world’s leading media brands, has extended its deadline for this year’s World Media Awards (WMAs) by one week to Thursday 13th February. The organisers are calling out for submissions from all over the world that demonstrate the best in cross platform, cross border, content-driven advertising.
The free-to-enter awards are now in their fifth year and offer winners the opportunity to be acknowledged as global leaders in international content-led advertising. The WMAs are unique in not only giving recognition of the category winners’ work through the trophy on the night, but by also celebrating all winning campaigns in a world-wide advertising campaign valued at more than €650k. The winners’ ad campaign runs across leading international media brands The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, CNBC, The Economist, Forbes, Fortune, National Geographic, The New York Times, Reuters, Time, The Wall Street Journal and The Washington Post, all members of the World Media Group.
Alex Delamain, President of the World Media Group and SVP, Head of Sales & Client Services, EMEA, The Economist said, “As content has become an increasingly important part of the marketing mix, the number of entries and the quality of submissions has risen significantly since the WMAs began five years ago. We’ve extended the entry deadline today to encourage even more participation from all over the world. I look forward to seeing a diverse range of innovative campaigns that represent best-in-class, content-driven marketing.”
Last year’s winning entries included Grand Prix winners, FOX, along with Amgen, Audi, Credit Suisse, Deutsche Bank, Formula 1, Incredible India and Siemens.
How to enter: Entry to the WMAs at http://sandbox.world-media-group.com/awards/is free* although entrants are invited to make a voluntary donation to Reporters Without Borders. Advertisers and media owners and their media, PR and creative agencies can enter all categories. Campaigns must have intentionally targeted audiences in at least three countries and 75% of activity needs to have been implemented in 2019. There is no requirement for campaigns to have run in any of the World Media Group brands.
Judging: To reflect the importance of collaboration in creating successful international, content-driven advertising campaigns, the independent jury includes more than 30 heavy-weight judges from brands, agencies and media owners, presided over by Josh Krichefski, CEO, EMEA at Mediacom.The full list of judges can be seen here.
Categories: This year there are eight Award categories, along with the Content Leadership & Innovation award. The jury will select the Grand Prix from amongst the category winners, as follows:
- Brand & Media Owner Partnership
- Corporate Influencer
- Financial Services
- Lifestyle, Luxury & Fashion
- Media & Entertainment
- Technology and Telecoms
- Travel & Tourism
Awards event: The winners will be announced at the exclusive World Media Awards Reception at the Ham Yard Hotel in London on 30th April 2020. Shortlisted entrants will receive two free tickets to join the celebration as guests of the World Media Group, and additional tickets will be available for purchase.
*Awards cost £100 per entry for media owners.
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Media contact: Charlotte Panther
About the World Media Group:
The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, Forbes, Fortune, National Geographic, Reuters, The New York Times, Time, The Wall Street Journal, The Washington Post, and associate members: Moat, Smartology and The Smithsonian. Visit www.world-media-group.com for further information.