World Media Awards Shortlist Announced!

July 2, 2021 12:42 pm

Strong showing of international entries despite a turbulent year for advertising

London, Tuesday 29th June: The World Media Group has announced the shortlist for the 2021 World Media Awards (WMAs), which showcase the best in international content-driven, cross-border advertising. Despite the disruption of the pandemic, the awards drove strong international interest across APAC, EMEA and the Americas attracting entries from Chile, Denmark, Germany, Japan, Spain, UK and the USA to highlight a few.

The shortlist, which includes a wide variety of renowned brands, was determined by an international team of more than 30 heavyweight jurors from leading advertisers, agencies and publishers. The jury’s make up reflects the vital importance of collaboration between all three parties when creating effective content-driven marketing campaigns. This year’s Co-Chairs were Fabio Mancone, Chief Branding Officer and Partner at Lombard Odier Group and Shula Sinclair Global Head of Strategy, Spark Foundry. The full list of judges can be seen here.

Damian Douglas, President of the World Media Group and Managing Director EMEA, TIME said, “Last year was challenging in many ways and the media and marketing industries weren’t exempt from this so we are both surprised and delighted to see such strong contributions from all over the world – in terms of the quality and quantity of entries. It’s inspiring to see so many brands using storytelling to stay connected with their audiences, even in the midst of a pandemic. The campaigns demonstrate how content-driven advertising in the right media environment plays such an important role in bringing stories to life.”

World Media Awards Event: The final category winners will be announced during an exclusive live ceremony at the Ham Yard Hotel in London on Thursday 9th September 2021 (Covid restrictions permitting). The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining previous Grand Prix winners, Sonos, Tata Motors, Shell, Fox and London & Partners as the ‘best of the best’.

Winners’ Perks: The Awards are unique in that all winners not only walk away with a trophy and kudos on the night, but will also see their work celebrated in an exclusive worldwide advertising campaign valued at €650K+ which will run across the World Media Group’s leading international media brands comprising The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Reuters, Politico Europe, The New York Times, TIME, The Wall Street Journal and The Washington Post.

The 2021 shortlist is as follows:

Automotive

Brand / CampaignEntered by
Can-Am On-Road – Ladies, rule the roadTouché!
Toyota – Scoring the ‘Perfect 10’ for Toyota’s biggest sales modelm/SIX
Polestar – The under 30 driveForbes
Hyundai Motor Company: H2 economyBloomberg Media Studios

Brand / Media Partnership

Brand/ CampaignEntered by
Samsung: The human touchThe Trust: The Wall Street Journal | Barron’s Group
EPOS – Bad audio is bad business The Trust: The Wall Street Journal | Barron’s Group
REWE Markt GmbH – A(I)ttack of the killer tomatoes OMD Germany GmbH
Iberdrola – Power to change  The Trust: The Wall Street Journal | Barron’s Group
Samsung Galaxy A Series phone – Samsung #danceAwesomeStarcom (US & UK) 

Corporate Influencer

Brand/ CampaignEntered by
Shell – Pitch the future Mediacom
Maersk – Setting a new course for growthHavas International
EPOS – Bad audio is bad business The Trust: The Wall Street Journal | Barron’s Group
NTT – Building the future The Trust: The Wall Street Journal | Barron’s Group
Veolia – A new vision for plastic The New York Times

Financial Services

Brand/ CampaignEntered by
Wells Fargo – The way ahead Bloomberg Media Studios
ING Wholesale Banking – Transforming business Insider
UBS – Illuminate, educate, reciprocate media strategy Spark Foundry Worldwide 
UBS – Serious about sustainable investing The Trust: The Wall Street Journal | Barron’s Group
Lombard Odier – Transitioning to a CLIC economy Lombard Odier 
Refinitiv – Trade secrets Financial Times

Lifestyle, Luxury & Fashion

Brand/ CampaignEntered by
The North Face – Power further, together – Launching a trail running shoe during a pandemic PHD Global Business 
Samsung Galaxy Fold 2 – Look again at the Galaxy FoldStarcom Worldwide
Bumble – Building brand buzz in lockdownHavas International
Meetic – Re-humanizing digital relationshipsHavas Media Group
Triumph – A triumph for TriumphWavemaker 

Media & Entertainment

Brand/ CampaignEntered by
beIN SPORTS – Love it like the first time VMLY&R Miami 
Sony Pictures Entertainment – Bad Boys for Life – Re-energising the franchise OMD EMEA
Electronic Arts – FIFA win as one m/SIX
PlayStation – PS5: 2020’s biggest entertainment launch MediaCom

Social Good

Brand/ CampaignEntered by
Malaria No More UK – Drawing the line against malaria to help end it for good Dentsu
Can-Am On-Road – Ladies, rule the roadTouché!
Corteva Agriscience – Follow the Food season 2BBC Global News
Samsung—Samsung out of the box Starcom
WWF Chile – Footprints of extinction Inbrax

Technology & Telecoms

Brand/ CampaignEntered by
Deutsche Telekom – “What we do next”: Celebrating Gen Z’s online activism Mindshare Germany
Samsung Galaxy A Series phone – Samsung #danceAwesomeStarcom (US & UK) 
Kaspersky – Leading in enterprise cybersecurity with Kaspersky Gyro
Microsoft – Microsoft Teams for today, Teams for tomorrow, Teams for allCarat

Travel & Tourism

Brand/ CampaignEntered by
Tourism Australia – LIVE from AusUM Sydney
Department of Culture and Tourism – Abu Dhabi – Abu Dhabi unwrappedBBC Global News
Marriott Bonvoy International – Trigger the escapeSpark Foundry
Kaunastic routes – Kaunas IN Kaunastic routes 

For full details of shortlisted entries go to https://world-media-group.com/finalists-2021/