July 2, 2021
Strong showing of international entries despite a turbulent year for advertising
London, Tuesday 29th June: The World Media Group has announced the shortlist for the 2021 World Media Awards (WMAs), which showcase the best in international content-driven, cross-border advertising. Despite the disruption of the pandemic, the awards drove strong international interest across APAC, EMEA and the Americas attracting entries from Chile, Denmark, Germany, Japan, Spain, UK and the USA to highlight a few.
The shortlist, which includes a wide variety of renowned brands, was determined by an international team of more than 30 heavyweight jurors from leading advertisers, agencies and publishers. The jury’s make up reflects the vital importance of collaboration between all three parties when creating effective content-driven marketing campaigns. This year’s Co-Chairs were Fabio Mancone, Chief Branding Officer and Partner at Lombard Odier Group and Shula Sinclair Global Head of Strategy, Spark Foundry. The full list of judges can be seen here.
Damian Douglas, President of the World Media Group and Managing Director EMEA, TIME said, “Last year was challenging in many ways and the media and marketing industries weren’t exempt from this so we are both surprised and delighted to see such strong contributions from all over the world – in terms of the quality and quantity of entries. It’s inspiring to see so many brands using storytelling to stay connected with their audiences, even in the midst of a pandemic. The campaigns demonstrate how content-driven advertising in the right media environment plays such an important role in bringing stories to life.”
World Media Awards Event: The final category winners will be announced during an exclusive live ceremony at the Ham Yard Hotel in London on Thursday 9th September 2021 (Covid restrictions permitting). The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining previous Grand Prix winners, Sonos, Tata Motors, Shell, Fox and London & Partners as the ‘best of the best’.
Winners’ Perks: The Awards are unique in that all winners not only walk away with a trophy and kudos on the night, but will also see their work celebrated in an exclusive worldwide advertising campaign valued at €650K+ which will run across the World Media Group’s leading international media brands comprising The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Reuters, Politico Europe, The New York Times, TIME, The Wall Street Journal and The Washington Post.
The 2021 shortlist is as follows:
Automotive
| Brand / Campaign | Entered by |
| Can-Am On-Road – Ladies, rule the road | Touché! |
| Toyota – Scoring the ‘Perfect 10’ for Toyota’s biggest sales model | m/SIX |
| Polestar – The under 30 drive | Forbes |
| Hyundai Motor Company: H2 economy | Bloomberg Media Studios |
Brand / Media Partnership
| Brand/ Campaign | Entered by |
| Samsung: The human touch | The Trust: The Wall Street Journal | Barron’s Group |
| EPOS – Bad audio is bad business | The Trust: The Wall Street Journal | Barron’s Group |
| REWE Markt GmbH – A(I)ttack of the killer tomatoes | OMD Germany GmbH |
| Iberdrola – Power to change | The Trust: The Wall Street Journal | Barron’s Group |
| Samsung Galaxy A Series phone – Samsung #danceAwesome | Starcom (US & UK) |
Corporate Influencer
| Brand/ Campaign | Entered by |
| Shell – Pitch the future | Mediacom |
| Maersk – Setting a new course for growth | Havas International |
| EPOS – Bad audio is bad business | The Trust: The Wall Street Journal | Barron’s Group |
| NTT – Building the future | The Trust: The Wall Street Journal | Barron’s Group |
| Veolia – A new vision for plastic | The New York Times |
Financial Services
| Brand/ Campaign | Entered by |
| Wells Fargo – The way ahead | Bloomberg Media Studios |
| ING Wholesale Banking – Transforming business | Insider |
| UBS – Illuminate, educate, reciprocate media strategy | Spark Foundry Worldwide |
| UBS – Serious about sustainable investing | The Trust: The Wall Street Journal | Barron’s Group |
| Lombard Odier – Transitioning to a CLIC economy | Lombard Odier |
| Refinitiv – Trade secrets | Financial Times |
Lifestyle, Luxury & Fashion
| Brand/ Campaign | Entered by |
| The North Face – Power further, together – Launching a trail running shoe during a pandemic | PHD Global Business |
| Samsung Galaxy Fold 2 – Look again at the Galaxy Fold | Starcom Worldwide |
| Bumble – Building brand buzz in lockdown | Havas International |
| Meetic – Re-humanizing digital relationships | Havas Media Group |
| Triumph – A triumph for Triumph | Wavemaker |
Media & Entertainment
| Brand/ Campaign | Entered by |
| beIN SPORTS – Love it like the first time | VMLY&R Miami |
| Sony Pictures Entertainment – Bad Boys for Life – Re-energising the franchise | OMD EMEA |
| Electronic Arts – FIFA win as one | m/SIX |
| PlayStation – PS5: 2020’s biggest entertainment launch | MediaCom |
Social Good
| Brand/ Campaign | Entered by |
| Malaria No More UK – Drawing the line against malaria to help end it for good | Dentsu |
| Can-Am On-Road – Ladies, rule the road | Touché! |
| Corteva Agriscience – Follow the Food season 2 | BBC Global News |
| Samsung—Samsung out of the box | Starcom |
| WWF Chile – Footprints of extinction | Inbrax |
Technology & Telecoms
| Brand/ Campaign | Entered by |
| Deutsche Telekom – “What we do next”: Celebrating Gen Z’s online activism | Mindshare Germany |
| Samsung Galaxy A Series phone – Samsung #danceAwesome | Starcom (US & UK) |
| Kaspersky – Leading in enterprise cybersecurity with Kaspersky | Gyro |
| Microsoft – Microsoft Teams for today, Teams for tomorrow, Teams for all | Carat |
Travel & Tourism
| Brand/ Campaign | Entered by |
| Tourism Australia – LIVE from Aus | UM Sydney |
| Department of Culture and Tourism – Abu Dhabi – Abu Dhabi unwrapped | BBC Global News |
| Marriott Bonvoy International – Trigger the escape | Spark Foundry |
| Kaunastic routes – Kaunas IN | Kaunastic routes |
For full details of shortlisted entries go to https://world-media-group.com/finalists-2021/