World Media Awards 2022 Shortlist Announced

June 29, 2022

Rising Star’ entries wow the judges as the quality of overall submissions increases

London, Wednesday 29th June: The World Media Group has announced the shortlist for the 2022 World Media Awards (WMAs), which showcase the best in international content-driven, cross-border advertising. The awards attracted interest across APAC, EMEA and the Americas with entries from Belgium, France, Germany, Ireland, Japan, Malaysia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, UAE, UK and the USA.

This year saw the entries double in both the Automotive and Social Good categories, while Technology & Telecoms entries increased by 175% compared to last year. The judges were impressed by the strong showing of entries in the new ‘Rising Starcategory, introduced this year to recognise talented individuals who are making a significant impact to the creativity and effectiveness of content-led advertising strategies early on in their careers.

The shortlist, which includes renowned brands from across 40 different organisations, was determined by an international team of 39 heavyweight jurors from leading advertisers, agencies and publishers. The jury’s make up reflects the importance of collaboration between all three parties when creating effective content-driven marketing campaigns. This year’s Co-Chairs were Hamish Goulding, Head of Global Brand Strategy, HSBC and Ritu Lakhanpal, Managing Partner IPG MEDIA BRANDS. The full list of judges can be seen here.

Damian Douglas, President of the World Media Group and Managing Director EMEA, TIME said, “The World Media Group’s mission is to champion international trusted journalism and support the creation of engaging content – both editorially and commercially. We are delighted to see how many entries demonstrate the true power of storytelling through content-driven advertising in the right media environment. The number of impressive submissions for our new ‘Rising Star’ category is also encouraging – the future of the industry is clearly in safe hands!”

World Media Awards Event

The final category winners will be announced during an exclusive live ceremony at the Ham Yard Hotel in London on Thursday 8th September 2022. Shortlisted entrants will receive two free tickets to join the celebration as guests of the World Media Group, and additional tickets will be available for purchase. The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining previous Grand Prix winners London & Partners, Malaria No More UK, Shell, Sonos and Tata Motors as the ‘best of the best’.

€750k Worldwide Advertising Campaign for Winners

In addition to presenting awards to category winners on the night, the World Media Awards offer a unique prize. The winning entries are amplified in a worldwide advertising campaign valued at more than €750k running across the World Media Group’s leading international media brands. Members comprise The Atlantic, BBC Global News, Bloomberg Media, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Insider, Politico Europe, Reuters, The New York Times Company, The Smithsonian, TIME, The Wall Street Journal and The Washington Post.

 

The 2022 shortlist is as follows:

Automotive

Brand / Campaign Entered by

Hyundai – A Better Way

 

Warner Bros. Discovery with Havas Media Group
Hyundai – Journey To Ithaca BBC Studios (BBC StoryWorks)
Porsche – KÖNIG Galerie x Porsche: Global Gallery PHD Global
Volkswagen – The New Polo Challenger Series: Conquering New Stadiums PHD Germany

Brand / Media Partnership

Brand/ Campaign Entered by
Accenture – Accenture Exchange Series And Partner Content Financial Times
De Beers Group – Okavango Eternal National Geographic
Infosys – The Sustainability Project Economist Impact
InLombardia and Grana Padano – Masters Of Lombardy BBC Studios (BBC Storyworks)

Corporate Influencer

Brand/ Campaign Entered by
A.P. Moller – Mærsk – The Upside Of Integrated Logistics Havas Business
EY – World Entrepreneur Of The Year™ Mediacom
Hitachi – COP26 Climate Change Innovation Reuters
Infosys – The Sustainability Project Economist Impact

Financial Services

Brand/ Campaign Entered by
Banco Santander – FootballCan 2041 Arena Media and Havas Spain
Citi – Treasury & Turbulence – Sanctions: The Makers & The Breakers Euromoney Institutional Investor
ING Wholesale Banking – Progress With Purpose The Trust: The Wall Street Journal | Barron’s Group
Lombard Odier Group – Revealing The Unexpected Value Of Nature Banque Lombard Odier & Cie SA
UBS – Tackling The Climate Crisis With The Visionaries Of Tomorrow T Brand, the content studio of New York Times Advertising

Lifestyle & Luxury

Brand/ Campaign Entered by
Johnnie Walker – The Ones Who… Keep Walking OMG Africa
Monkey Shoulder Whisky – ‘From Mixing Cocktails To Mixing Metaverse Beats’ iProspect Global
The Macallan & Bentley – Sharing Mastery: An Extraordinary Journey Into The Future Robb Report
Walpole – Love Letters From Britain BBC StoryWorks

Media & Entertainment

Brand/ Campaign Entered by
Reuters – The Source Reuters
Sony Pictures Entertainment – Spider-Man Swings To Global Success OMD EMEA

Rising Star

Aimee Carpenter Carat UK
Cristina Correa POLITICO Europe
Georgina Marshall BBC Studios (BBC Global News Advertising Sales)
Ella Solomon Wavemaker

Social Good

Brand/ Campaign Entered by
Banco Santander – FootballCan 2041 Arena Media and Havas Spain
For(bes) the Culture – State Of Black Entrepreneurship Forbes
Hyundai – Journey To Ithaca BBC Studios (BBC StoryWorks)
Infosys – The Sustainability Project Economist Impact
‘Girls Are Ready’ Red Border by TIME

Technology & Telecoms

Brand/ Campaign Entered by
Deutsche Telekom – Project Futureproof: From GenZ For GenZ Mindshare GmbH
Samsung – Creating Sustainably T Brand, the content studio of New York Times Advertising
Samsung Galaxy Z Flip3: Unfold Your World Starcom Worldwide
Samsung Galaxy S21 Ultra – The Phone Of The Year Captures The Man Of The Year Starcom Worldwide
Webex by Cisco – Powering Through The Pandemic With Mclaren Merkle B2B

Travel & Tourism

Brand/ Campaign Entered by
Brand Scotland – Many Brands Make Light Work – Collaboratively Building Scotland’s Brand At COP26 Carat UK
VisitScotland – Slow Up In Scotland The Walt Disney Company
Visit Sweden – Discover The Originals Mindshare

For full details of shortlisted entries go to https://world-media-group.com/awards/2022-shortlist/.

About The World Media Group
Championing International Trusted Journalism

The World Media Group is an alliance of leading global media organisations united in providing trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media, The Economist, The Financial Times, Forbes, Fortune, Insider, National Geographic, Politico Europe, Reuters, The New York Times Company, The Smithsonian, TIME, The Wall Street Journal and The Washington Post, and associate member Euromoney, and partners Permutive and Smartology. To find out more about the World Media Group, please visit www.world-media-group.com.