Kaat Vanderheyde, Managing Director for Brand & Customer Experience Design, FedEx Express Europe, wins the World Media Award for Content Leadership & Innovation

September 2, 2021

London, 2nd September: The World Media Group today announced that Kaat Vanderheyde, Managing Director for Brand & Customer Experience Design at FedEx Express Europe, is the winner of the World Media Award (WMA) for Content Leadership & Innovation for 2021. This honour is awarded to the individual recognised by peers for talent in creating exemplary content-driven campaigns that demonstrate brand bravery, creativity, and innovation. Vanderheyde will receive her special award at this year’s WMAs celebration in September.

The WMA’s international jury, comprising 30 highly respected jurors from leading advertisers, agencies, and publishers, agreed that Kaat is an outstanding marketer and true visionary. As a marketer who fundamentally understands the power of branded content, she has developed deep partnerships with a variety of media owners. She made use of her experience and know-how over the past 18 months, when she saw the opportunity to invest storytelling capital in some of the positive stories to come out of a negative global event, the COVID-19 pandemic. Her bravery paid off with ‘Made on Earth’, a successful TV series, which was accompanied by a highly impactful advertising campaign.

“As always, the contenders for this year’s Content Leadership & Innovation Award, nominated by World Media Group members, have displayed brand bravery, creativity and innovation in pushing the boundaries of content marketing to achieve outstanding results,” said Belinda Barker, Chief Executive, The World Media Group. “During what was a challenging year for the media industry, Kaat impressed the jury with her deep understanding of branded content, and her brilliant initiative that shows the positive role FedEx played in the COVID crisis.”

 2020 was an unprecedented year in which FedEx was at the heart of efforts to keep trade flowing and deliver life-saving vaccines around the world, as part of the global fightback against COVID-19. Teaming up with a trusted media partner to tell our story was more important than ever,” said Vanderheyde. “The standard of content-driven marketing campaigns is incredibly high across all the World Media Group brands, so it really is an honour for me to receive the World Media Award for Content Leadership & Innovation and for our team to see their incredible work recognised at this level. I’m looking forward to the Awards ceremony to see what the finalists in each sector have achieved during this challenging time.”

The World Media Awards showcase the world’s best content-driven, cross-border advertising campaigns. The final category winners will be announced during an exclusive live ceremony at the Ham Yard Hotel in London on Thursday 9th September 2021 (COVID-19 restrictions permitting). The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining previous Grand Prix winners Sonos, Tata Motors, Shell, Fox, and London & Partners as the ‘best of the best’.


About the World Media Group:

The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Politico Europe, Reuters, The New York Times Company, TIME, The Wall Street Journal and The Washington Post, and associate member: The Smithsonian and partner: Permutive. Visit www.world-media-group.com for further information.