Interview with Christine von Hörde, International Media Management, Audi
January 30, 2020
Interview
Belinda - Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Christine - Identifying best practice and identifying what makes...
Interview with Joshua Krichefski, CEO, MediaCom
January 27, 2020
Awards, Interview
Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Josh - First, it’s worth defining Content Marketing as I think it...
60 seconds with Sital Banerjee, Global Head of Media & Marketing Performance Management, Philips
January 10, 2020
Awards, Interview
Belinda - Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Sital - This helps us spot and recognize talent...
Interview with Christoph Woermann, Managing Director Marketing, Deutsche Bank
December 12, 2019
Awards, Interview
Belinda - What particular challenges are there in the Financial Services sector? Christoph - The Financial Services Sector is rapidly changing due to many new market entrants from the financial...
Interview with Katya Ionova, Creative Director, UK & EMEA, Business Insider
November 21, 2019
Awards, Interview
Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Katya - Tempting to say the rise of audio; however, the rise of...
60 seconds with Cathy Boxall, SVP Brand Entertainment, Story Lab
November 21, 2019
Awards, Interview
Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Cathy - More and more brands are investing in brand entertainment as a...
Interview with Robbie McCalwey, Director Global Marketing Strategy, EA
November 14, 2019
Awards, Interview
Belinda - What particular challenges are there in the Media & Entertainment sector? Robbie - Advertising campaigns within Media & Entertainment are seeing an increasing over reliance on personalisation that is...
New survey suggests brand activism is on the rise
November 6, 2019
Awards, Research
Content-led advertising continues to grow as brands address social and environmental challenges A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into...
World Media Awards 2019 – Grand Prix Shortlist
April 24, 2019
Awards
The World Media Group had some really innovative entries for their recent World Media Awards. Take a look at this video to see all those entries who were shortlisted for...
DEEP STATE Outfoxes the Competition to Win the Top Prize at the 2019 World Media Awards
April 5, 2019
Awards
More Than Just an Ego Boost: Awards Can Be a Serious Benchmark for the Industry
March 15, 2019
Awards, Thought Leadership
It’s awards season again and as the headlines from the Golden Globes, Oscars and Brits begin to fade, the spotlight is on an array of awards across the marketing industry....
International advertising is dead, long live international advertising
January 28, 2019
Thought Leadership
Once upon a time, international advertising could fairly be accused of being unexciting, needing to appeal to a broad target market and so lacking the great ideas that local campaigns...
Interview with Brodie Reid
January 22, 2019
Awards, Interview
Brodie Reid, Global Manager for Brand & Content for Tourism New Zealand, will be joining our panel of esteemed jurors for the 2019 World Media Awards. We caught up with...
Interview with Isabelle Lefebvre
January 22, 2019
Awards, Interview
We asked Isabelle Lefebvre, Managing Director Global Clients for Zenith Paris, what she considered to be the key factors for success in an international content-led marketing campaign. Isabelle will join...
Interview with Alison Tyrrell
January 16, 2019
Awards, Interview
We caught up with Alison Tyrrell, Head of Content (Marketing & Media) for Spark Foundry, and one of the jurors for the World Media Awards, to discuss what she was...
Five success factors for brand-media owner partnerships in content marketing
January 15, 2019
Awards, Thought Leadership, Top Tips
Choosing the right media owner platform for your content-led advertising campaign is key to success - respondents to our recent “future of global content marketing” survey cited it as the...
New Survey into Content-driven Marketing Shows Engagement Metrics are Still Viewed as Less Important than Traditional Brand Measures
January 8, 2019
Awards, Research
A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using...
Your new year challenge: how to target corporate influencers
January 2, 2019
Thought Leadership
It’s the start of a brand-new year and I’m sure that like me, people are already asking you if you have any resolutions for the coming year. Though I struggle...
What makes great content-led advertising?
December 17, 2018
Awards, Thought Leadership, Top Tips
What makes for great content-led advertising? And what makes for great international content-led advertising? As we begin to look forwards to the challenges and opportunities of the new year, I...
Interview with Iain Jacob
December 11, 2018
Awards, Interview
Iain Jacob, Director, Advisor and Investor, was kind enough to share his views on content-led advertising and international strategy before he joins us for the judging of the World Media...