Malaria No More Wipes Out the Competition at the 2021 World Media Awards

September 10, 2021 9:21 am

Malaria No More UK Wipes Out the Competition at the 2021 World Media Awards

‘Drawing the Line Against Malaria to Help End it for Good’ Wins Grand Prix

London, Thursday 9th September 2021 – The World Media Group is pleased to announce the winners of the 2021 World Media Awards. Brands including Lombard Odier, The North Face, PlayStation, Samsung Galaxy, Shell, Can-Am On-Road, REWE Markt GmbH and Tourism Australia were amongst those receiving accolades for their impressive entries this year. Hosted by the World Media Group*, the World Media Awards, now in their sixth year, are the only global awards to recognise brands, agencies and media partners who, together, create the most effective cross platform, cross border, content-driven advertising campaigns.

The Grand Prix went to Malaria No More (MNM) UK for its Draw the Line campaign, which also won the award for Social Good, a new category introduced this year. The innovative campaign sought to galvanise the influential global youth audience to create a sense of a movement, encouraging world leaders to move malaria up the political agenda.

Partnering with Nigerian artist, activist and lawyer, Láolú Sebanjo, known worldwide for using his patterns to start conversations and shed light on important issues, MNM took inspiration from Africa’s oldest art form, traditional line painting, creating a ‘Muundo’ modular system that allowed people from all over the world to add their own line to a crowdsourced piece of art, a collective call to end malaria. This was accompanied by a video from acclaimed Nigerian music video director Meji Alabi, featuring the talent emanating from the African continent.

Malaria No More UK wiped out the competition with its brilliant Draw the Line campaign which taps into the cultural zeitgeist around social activism and the new generation claiming their futures back from this deadly disease,” said Shula Sinclair, Global Head of Strategy, Spark Foundry and Co-Chair WMA Judges “MNM created a campaign that was authentic, allowed consumers to get involved, and delivered impressive results reaching over 540 million people. It has set an incredibly high standard as the first winner of our Social Good category and is well-deserving of this year’s Grand Prix award.

Damian Douglas, President of the World Media Group and Managing Director EMEA, TIME, said, “In my first year as president, I’ve been impressed by the quality of the shortlisted campaigns – the standard was incredibly high, and the judges had a tough job on their hands. It’s inspiring to see the many ways brands have used storytelling to stay connected with their audiences during a challenging year. I’m delighted we’ve been able to come together to celebrate their successes at the World Media Awards.”

A panel of 32 senior jurors from leading international advertisers, agencies and publishers co-chaired by Fabio Mancone, Chief Branding Officer and Partner at Lombard Odier Group and Shula Sinclair, Global Head of Strategy, Spark Foundry, were tasked with selecting the eight category winners and the Grand Prix winner from the many global submissions. The full list of judges can be seen here.

For more information on the World Media Awards and to see the winning entries in full click HERE

The winners of the World Media Awards 2021 are as follows:

AUTOMOTIVE

 

Winner – Can-Am On-Road: Ladies, rule the road

Entered by: Touché!

Credited: Anomaly, Praytell

 

BRAND & MEDIA OWNER PARTNERSHIP

 

Winner — REWE Markt GmbH: A(I)ttack of the killer tomatoes

Entered by: OMD Germany GmbH

Credited: Ad Alliance

 

Highly Commended – Bad audio is bad business

Entered by: The Trust: The Wall Street Journal | Barron’s Group

Credited: Verizon Media

 

CORPORATE INFLUENCER

 

Winner – Shell: Pitch the future

Entered by: MediaCom

Credited: Vayner Media, UEG

 

FINANCIAL SERVICES

 

Winner – Lombard Odier: Transitioning to a CLIC economy

Entered by: Lombard Odier

Credited: Wavemaker, VMLY&R

 

LUXURY & LIFESTYLE

 

Winner – The North Face: Power further, together – Launching a trail running shoe during a pandemic

Entered by: PHD Global Business

Credited: Bigger., Mongoose, 1000heads, Runner’s World, 4running, Trails, Aktiv Laufen!, TrailRun, Like the Wind, Strava

 

MEDIA AND ENTERTAINMENT

 

Winner – PlayStation: PS5: 2020’s biggest entertainment launch

Entered by: MediaCom

Credited: Adam&Eve, GroupM

SOCIAL GOOD

 

Winner – Malaria No More UK: Drawing the line against malaria to help end it for good

Entered by: Dentsu

 

TECHNOLOGY AND TELECOMS

 

Winner – Samsung Galaxy A Series phone: Samsung #danceAwesome

Entered by: Starcom (US & UK)

Credited: R/GA, Wieden & Kennedy, TikTok

 

Highly Commended – Leading in enterprise cybersecurity with Kaspersky

Entered by: Gyro

Credited: Wall Street Journal, The Economist, FT, Wired, IDG, Tech Target, NME Europe, C’T, iX, Infosecurity

 

TRAVEL AND TOURISM

 

Winner – Tourism Australia: LIVE from Aus

Entered by: UM Sydney

Credited: M&C Saatchi Sydney, Digitas Australia, Channel 10 Australia, Facebook, YouTube

GRAND PRIX

 

Winner – Malaria No More UK: Drawing the line against malaria to help end it for good

Entered by: Dentsu

 

CONTENT LEADERSHIP & INNOVATION

 

This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation.

 

Winner – Kaat Vanderheyde, Managing Director for Brand & Customer Experience Design, FedEx Express Europe

 

 

#ENDS#

 

*About the World Media Group:

The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Politico Europe, Reuters, The New York Times Company, TIME, The Wall Street Journal and The Washington Post, and associate member: The Smithsonian and partner: Permutive. Visit www.world-media-group.com for further information.