July 12, 2021 1:43 pm
The World Media Group has partnered with Brixton Finishing School (BFS) to judge the ‘Social Good’ category at this year’s World Media Awards. BFS’s purpose is to disrupt how the Creative, Advertising and Marketing industries recruit talent. It supports diversity in the advertising community by offering training and placement to underrepresented groups (multi-cultural, working class, neuro diverse, female) in the industry.
Encouraging 18 – 25-year-olds with raw talent and untapped potential to apply for a place on its free 10-week programme, the BFS delivers a mixture of lessons and real-world advertising experience to prepare students for an entry level role in the communications industry.
This year’s cohort of BFS students will participate in the judging of the World Media Award’s new Social Good category. They will be immersed in a Masterclass led by Shula Sinclair, Global Head of Strategy at Spark Foundry and Co-Head Judge for the awards, and Belinda Barker, Chief Executive of the World Media Group.
The students will join the World Media Awards jury on Judging Day, where they’ll to listen to the shortlisted pitches and can pick the brains of the judges before casting their own vote to select the category winner. At the awards ceremony, one member of the cohort will join BFS Founder Ally Owen on stage to present the Social Good award.
“The BFS provides a brilliant platform to uncover and develop fresh talent,” said Belinda Barker, Chief Executive of the World Media Group. “We’re delighted to be partnering with them on the World Media Award for Social Good and hope the experience of being on the judging panel gives students a valuable insight into the industry.”
The introduction of the new Awards category reflects an increased focus on Social Good amongst brands following the pandemic, a key theme in the World Media Group’s annual Content Survey. The Social Good award recognises the potential for brands to combine storytelling with corporate action to influence social change around issues such as sustainability, the environment, poverty, and diversity and inclusion.