Sustainability, Collaboration and Data: Themes dominating this year’s WMA Shortlist

August 22, 2022

Although the World Media Awards are now in their seventh year, I never fail to be surprised by the increasing quality and creativity of the submissions every time we begin the shortlisting process. Our panel of 39 judges spent hours poring over the entries to select this year’s finalists, whose campaigns represent the very best in international content-driven, cross-border advertising.

As we’ve all adjusted to life after Covid, priorities have changed, and so has the popularity of certain categories this year. Entries doubled in both the Automotive and Social Good categories, while Technology & Telecoms submissions increased by 175% compared to the previous year. The judges also noticed some clear themes emerging across all categories.

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