Shortlisted 2016TECHNOLOGY & TELECOMS BrandVODAFONE GMBHLead AgencyMEC GMBHI'll show you the worldThe Challenge A good network can't be captured on a photo. Vodafone wants people to experience it's amazing 4G coverage across Europe. Therefore they lauched a new worry-free roaming proposition. But: People are afraid of staying connected while traveling. Usually Vodafone would book airport [...]
Shortlisted 2016TECHNOLOGY & TELECOMS BrandVODAFONE GMBHLead AgencyMEC GMBH24HR RACE FROM NÜRBURGRINGThe Challenge The Vodafone network is invisible. You can't touch it. You can't photograph it. Therefore you have to experience it. Always connected to the brand campaign "Coverage when you need it". Our challenge was to find an event, that has international fans and comes with a [...]
Shortlisted 2016TECHNOLOGY & TELECOMS BrandNETFLIXLead AgencyMEC GLOBAL SOLUTIONSBETTER CALL SAUL: YOU FOUGHT THE LAW AND YOU WONThe Challenge Better Call Saul wasn’t a spin-off from Breaking Bad but part of the Netflix DNA of great characters; edgy narrative and phenomenal production values. Our challenge was to reinforce Netflix’s heritage of great, original stories and also exciting new [...]
HIGHLY COMMENDED 2016TECHNOLOGY & TELECOMS BrandMICROSOFT CORPORATIONLead AgencyTHE SEVEN NATURAL WONDERS OF THE WORLDThe Challenge Microsoft Lumia smartphones have been designed and developed with the ambition of becoming technology leaders in smartphone photography, with superior imaging capabilities, and seamless connectivity and functionality with all other devices and services in the Microsoft product family. Since their launch, Lumia [...]
Winner 2016TECHNOLOGY & TELECOMS BrandDEUTSCHE TELEKOM AGLead AgencyMEDIACOMBUSINESS WALL OF FAMEThe Challenge Although many business aren’t fully aware of it yet, the Internet of Things (IoT) will create dramatic gains for personal and workplace efficiency over the next 10 years. Our research showed that 51% of small and medium size businesses are unaware of it and [...]
Shortlisted 2016LUXURY BRANDS BrandMR PORTERLead AgencyHAVAS MEDIA INTERNATIONALMAKING THE WORLD A MORE STYLISH PLACE ONE MAN AT A TIMEThe Challenge MR PORTER is an award-winning global online retail destination for men's style, combining the best international menswear with editorial content. Set up in 2011 as part of the Net-A PORTER group, the product offering has resonated with [...]
Shortlisted 2016LUXURY BRANDS BrandDIESELLead AgencyMINDSHARE WORLDWIDESMART REBELS DECODEDThe Challenge 2015 has been a new chapter in the life of the Diesel brand, with the whole company being re-structured to reconnect and reach a more lucrative audience – the Smart Rebel. This audience was identified as the result of an extensive piece of audience segmentation work. Our new [...]
Winner 2016LUXURY BRANDS BrandCHIVAS 25Lead AgencyVIZEUM GLOBALEVENT AND CONTENT PARTNERSHIP PROGRAMMEThe Challenge Chivas 25’s brand proposition is ‘Winning the right way’, a celebration of modern day legends’ achievements and chivalrous successes. Every year TIME, magazine releases their coveted TIME 100 edition calling out the 100 most influential people of the year. They are the artists, scientists, entrepreneurs, [...]
Shortlisted 2016TRAVEL & TOURISM BrandMARRIOTT COURTYARD HOTELSLead AgencyMEC GLOBAL SOLUTIONSPICTURE THISThe Challenge Marriott’s ‘Courtyard’ hotels are situated in fantastic locations across Europe, however the brand operates at the ‘no frills’ end of the market, seen as a very functional stay. The task: inject some energy in to the brand, target business travellers in key regions and give [...]
Shortlisted 2016TRAVEL & TOURISM BrandHILTONLead AgencyOMDBE A WEEKENDERThe Challenge Despite Hilton being the most famous hotel in the world, especially for business customers, there was a need to increase the number of guests staying at the weekend, therefore encouraging prospective customers to think of Hilton as being more than a business hotel. The challenge facing the brand [...]