Shortlisted 2016LUXURY BRANDS BrandDIESELLead AgencyMINDSHARE WORLDWIDESMART REBELS DECODEDThe Challenge 2015 has been a new chapter in the life of the Diesel brand, with the whole company being re-structured to reconnect and reach a more lucrative audience – the Smart Rebel. This audience was identified as the result of an extensive piece of audience segmentation work. Our new [...]
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