Shortlisted 2018TRAVEL & TOURISM BrandBOTSWANA TOURISMLead AgencyBOTSWANA TOURISMContributing CompanyPUBLIC ART EVENTSRHINO PROJECT AT ITB 2017The Challenge Botswana Tourism Organisation partnered with ITB Berlin as the first Sub Saharan Country ever to collaborate at the largest Tourism Trade show in the world. Although the partnership created multiple marketing and destination awareness opportunities, as a country categorised as [...]
SHORTLISTED 2017TRAVEL & TURISM BrandMARRIOTT INTERNATIONALLead AgencyMEC GLOBALContributing CompanyAOLMARRIOTT TESTBED - BECOMING THE 'REAL DEAL'The Challenge Marriott Europe’s heritage is both a strength and a weakness. It has been one of the most prominent hotel brands in Europe for over 30 years. While its legacy is a strength for Baby Boomer and Gen X travelers, it becomes [...]
SHORTLISTED 2017TRAVEL & TURISM BrandLONDON & PARTNERSLead AgencyLONDON & PARTNERSContributing CompanyTHE BROOKLYN BROTHERSFANS OF LONDONThe Challenge Our 2015 award-winning campaign, London’s Official Guest of Honour, set out to find one lucky tourist to experience London like never before. Galvanising the whole city, the campaign brought together ambassadors such as Professor Stephen Hawking, actor Jim Carter, tennis ace Tim [...]
WINNER 2017TRAVEL & TURISM BrandVISIT FAROE ISLANDSLead AgencySANSIR & LIQUIDMINDSContributing CompanyKOVBOYFILMSHEEP VIEWThe Challenge The remote Faroe Islands have for many years been neglected by Google Street View. So until recently there was no Street View in the Faroe Islands. Google was simply not interested in the tiny country. And with only 50,000 inhabitants the Faroe Islands had [...]
Shortlisted 2017TRAVEL & TURISM BrandDESTINATION CANADALead AgencyDESTINATION CANADAContributing CompanyNATIONAL GEOGRAPHICEXPLORE CANADAThe Challenge Canada is a well-known and desirable destination but it is not always seen as ‘exciting’. In addition, while there is a high awareness of Canada as a great outdoors destination, there is little -awareness of the diversity of experiences on offer – from urban to [...]
Shortlisted 2017TRAVEL & TURISM BrandAIRBNBLead AgencySTARCOMContributing CompanyTBWACHIATDAY LA, FINCH, NCM, DCM, VAL MORGANLIVE THERE SPLIT-NARRATIVE CINEMAThe Challenge Airbnb is the antithesis of mass tourism, allowing travelers to live like locals in another place. In the USA, Brazil, Mexico, UK, Germany, France, Australia, China and India we needed to build brand awareness and bring the brand benefit of [...]
Shortlisted 2016TRAVEL & TOURISM BrandMARRIOTT COURTYARD HOTELSLead AgencyMEC GLOBAL SOLUTIONSPICTURE THISThe Challenge Marriott’s ‘Courtyard’ hotels are situated in fantastic locations across Europe, however the brand operates at the ‘no frills’ end of the market, seen as a very functional stay. The task: inject some energy in to the brand, target business travellers in key regions and give [...]
Shortlisted 2016TRAVEL & TOURISM BrandHILTONLead AgencyOMDBE A WEEKENDERThe Challenge Despite Hilton being the most famous hotel in the world, especially for business customers, there was a need to increase the number of guests staying at the weekend, therefore encouraging prospective customers to think of Hilton as being more than a business hotel. The challenge facing the brand [...]
HIGHLY COMMENDED 2016TRAVEL & TOURISM BrandAIRBNBLead AgencySTARCOM MEDIAVEST GROUPNIGHT ATThe Challenge At the beginning, Airbnb was 3 friends renting an air mattress in a flat in San Francisco. It is now a $25bn company with 1 million hosts looking after 60million guests a year. This represents 2m listings in 34,000 cities in over 190 countries worldwide. [...]
Winner 2016GRAND PRIX BrandLONDON & PARTNERSLead AgencyBROOKLYN BROTHERSOFFICIAL GUEST OF HONOURThe Challenge As the official promotional organisation for London, we work to strengthen London's lead as the best big city in the world. With the capital enjoying an ever-increasing rise in visitor numbers, our challenge is to stay on top, to continue to capture the imagination of [...]
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