Q&A with Aaron Robinson, Director, Custom Content at The Wall Street Journal
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Aaron leads the development of innovative cross-platform solutions and engaging, influential content for the global blue-chip client base at the Wall Street Journal having previously been part of the strategic...
Q&A with Jane Grenier, Executive Director of Client Services at Quartz
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Q: Are content-driven communications, customised content, native advertising, sponsored content, brand journalism, owned media and branded content the same thing? Jane: No—but they can all be part of a well-rounded...
Q&A with Chris Carmichael, Global Head of Media at HSBC
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Q: Why is now a relevant time to be launching these awards? Chris: Now is the perfect time to launch these awards. Advances in technology continue inexorably, and this creates...
Q&A with Damien Marchi, Global Head of Content at Havas Media Group
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Damien is an Emmy Award winning digital specialist with 15 years’ media experience connecting the content, platform, brands, TV and digital world. This includes developing and expanding the digital activities...
Deutsche Telekom’s Gerhard Louw: Go ‘one level deeper’ to succeed with international ads
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Gerhard Louw, one of the client judges at the World Media Awards has been interviewed by M&M Global and outlines his tips for succeeding with international advertising campaigns. Over the...
Is content the advertiser’s attention-seeking saviour?
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Attention is fast emerging as the most valuable marketing currency – if your consumers pay attention, then you are winning. Simple and obvious, but how to earn attention? Welcome a...
Why Content-Driven Advertising Needs Its Own Industry Awards
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According to multiple studies including a report released early in 2015 by advertising insight firm ALF, ‘content’ was the area that most marketers expected to invest more in this year,...
The Economist’s Nicolas Sennegon: ‘We need a collective response to problems like viewability
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International media has reached a crossroads, argues The Economist Group’s global managing director and chief revenue officer Nicolas Sennegon. Gone are the days of pushing print over broadcast channels, and...
New ‘World Media Awards’ Are First to Celebrate International Content-driven Advertising
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London, 10th November, 2015: The World Media Group* is today launching the World Media Awards – the first ever global media industry Awards to celebrate the best in content-driven communications...