Interview with Johan Jervoe, CMO, UBS, the winner of this year’s World Media Award for Content Leadership & Innovation
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Now lockdown measures have been loosened and consumers are hungry to return to ‘normal’ life, is this the right time to invest more heavily in marketing? And if so, are...
Judges Like the Sound of Sonos’s Campaign at the 2020 World Media Awards
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‘Brilliant Sound at Intersections of Culture and Cool’ Wins this Year’s Grand Prix London, Thursday 10th September 2020 – The World Media Group is pleased to announce the winners of...
Jurors Come Together on Zoom for the WMA2020 Virtual Judging Day
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Yesterday was the Judging Day for the fifth annual World Media Awards and, as you might expect, 2020 was unlike any other year. Our team of international judges, led by...
Moat Analysis shows Trusted Media continues to deliver increased engagement and viewability for advertisers during Covid-19
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New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are...
Why content marketers must look beyond traditional KPIs
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When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs...
Key Take Outs: Rebooting your brand/business in the post Covid-19 world
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Rebooting your brand / business in the post Covid-19 world As businesses plan for life after Covid-19, a crisis with no precedent, how do they approach a world challenged by...
3rd webinar: Rebooting your brand/business in the post COVID-19 world
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A really fascinating webinar took place today by The World Media Group. Our highly esteemed panel held a thought-provoking discussion about how you build/rebuild brand equity through a period of...
Key Take Outs: Editors’ Perspectives: How global leaders are responding to the COVID-19 crisis
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World Media Group Editors’ Perspectives: How Global Leaders are responding to Covid-19 - Key Take Outs Five months after the first cases of Covid-19 were reported, there is hope that...
2nd Webinar – Editors’ Perspectives: How different parts of the world are responding to the pandemic and life beyond
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A really interesting and thought-provoking webinar took place today by The World Media Group. Our highly knowledgeable panel held a fascinating discussion about how different parts of the globe are...
Cause and Effect: How global media brands can engage audiences for action around climate change
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By Katya Ionova, Creative Director, UK & EMEA, Business Insider - Member of the World Media Group With the COVID-19 pandemic presenting an existential threat to many areas of economic activity...